BizSugar.com › Technology › PayPal Acquires Mobile Commerce Company Modest

For a business owner providing the products customers want, making those products available in the easiest way possible is a priority.
If a customer has to put in too much effort to make a purchase, they are more likely to walk away. This is what’s known as ‘contextual commerce’.
In a step to further its efforts in contextual commerce PayPal has announced it has entered into an agreement to acquire Modest, a mobile commerce platform.