BizSugar.com › Technology › Rick Jackson of Qlik: Analytics Can Be Applied to Almost Every Single Aspect of Your Business [podcast]

We’ve been focusing a number of our recent conversations on analytics, relationship intelligence and other topics related to finding insights that can help drive your business forward. Mainly because it’s one of the hottest topics in business, and promises to remain hot for the foreseeable future. But sometimes it feels like the conversation about analytics is focused on larger enterprises with big budgets.
Rick Jackson, CMO of a visual analytics platform Qlik, shares why analytics is quickly becoming a “need to have” tool for SMBs sooner rather than later because of the potential impact it can have on various parts of the business.