BizSugar.com › Technology › Seven Tips to Help Techs Learn Sales

When I first opened my computer store, I envisioned myself behind a desk or workbench, building, selling and repairing PCs, but not necessarily in that order. To be honest, I mostly thought about building and repairing them. I really didn't think much about the selling part at all. In fact, the whole concept of actually selling the computers was limited strictly to the part where they give me the money after I built or repaired the machines. There was no initial sales or marketing pitch included in my little fantasy.

Imagine the rude awakening when I finally realized that when I opened my store, I had to be a salesman and that my first and primary job in my business was not fixing, but actually selling stuff. I was not a salesman, in fact I was someone who was typically put off by salespeople ...