BizSugar.com › Technology › Stop Worrying About Mobile Ad Fraud Thanks to This New Tool

Leading mobile performance platform ClicksMob has announced the release of a new, cutting-edge fraud prevention system designed to detect and block false web traffic.
Dubbed Fraud Fighter, the preventative technology is set up to proactively address the rapidly growing threat of ad fraud by tracking, analyzing and vetting all incoming traffic to ensure it is genuine.
Last year, a report compiled by researchers at Forensiq and AppLift found that an estimated 34 percent of all mobile ads were at risk of fraud — meaning that the impressions generated by each promotion were likely to be fake.