There is a tremendous amount of “Hype” around Sales 2.0, social selling, or sales without the phone. All of it suggesting that to succeed in sales you no longer have to make calls or work your butt off, you just need to tweet, spend time on LinkedIn and make sure you update Facebook on a regular basis. The premise is that the massive move in social media somehow absolves the salesperson of having to do their job. Just create content, put it out in the world and your customers will come to you.
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