BizSugar.com › Technology › The Potential of SmartLabel® to Enable Trust in Ecommerce & Online Purchases

The SmartLabel®, at the end of the day is a digitally accessible landing page accessible via a URL and can be made available in lieu of the physical product / packaging where purchase decisions are being made. With e-commerce and online purchases growing at an unprecedented rate, a growing number of purchase decisions are happening purely based on the information available to the consumer on that website without the physical product or printed label information in their hands. And this is where the SmartLabel® comes into its own by enabling trust through providing detailed product information where and when its needed the most.