According to Kantar Worldpanel, over half of the UK population now have a smartphone. But will people ever use it as a market place that could challenge the traditional retail environment?
Internet and application access on mobiles has empowered customers to make purchases in almost any place at any time; should they wish to. According to the IAB and PWC, the percentage of mobile visits to online retail sites rose from 2.6% in 2010 to 8.2% in 2011 while the average transaction carried out on a mobile device rose from £12.20 to £17.49.
Will People Ever Go Shopping On Their Mobile?
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gmgradiomedialab under Technology
From http://gmgradiomedialab.blogspot.co.uk 4331 days ago
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