42
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11 Comment

Google Adwords: Search vs Display Campaigns

Avatar Posted by GaryShouldis under Advertising
From https://youtu.be 2768 days ago
Made Hot by: robinandy58 on April 26, 2017 7:25 am
Are you getting ready to start a Google Adwords campaign and not sure if you should do a search or display network campaign? In this video, I discuss the difference between a search and display network campaign and when you would want to use each of them. Search campaigns are much different from Read More
34
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3 Comment
Tom Andrews, direct-response copywriter, tells you why the length of your sales letter does matter.

There's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention Read More
36
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2 Comment

What You Need To Know About Pay Per Click Advertising

Avatar Posted by smpayton under Advertising
From http://www.eggmarketingpr.com 2792 days ago
Made Hot by: businessluv on April 5, 2017 1:37 am
Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks Read More
26
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1 Comment
What's one of the biggest copywriting mistakes I see all the time?

Copywriters focusing too much on the features of their product/service, as opposed to the benefits.

Why's it such a huge mistake?

Because no one cares about your product. All your prospect cares about is the benefits they Read More
24
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5 Comment

Jihadi Google and the Exponential Rise of Crap

Avatar Posted by EdLeake under Advertising
From https://www.linkedin.com 2796 days ago
Made Hot by: PMVirtual on March 29, 2017 5:30 am
Last week, big brands jettisoned parts of their digital advertising budgets after they realised their ads were appearing next to jihadist preachers on YouTube.

Will this spell trouble for Google, their stock and revenue? Read More
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2 Comment

What is Retargeting Advertising? - YouTube

Avatar Posted by GaryShouldis under Advertising
From https://www.youtube.com 2798 days ago
Made Hot by: BizWise on March 28, 2017 10:51 am
Also known as remarketing, retargeting is when someone visits your website, your website ads a tracking cookie to that visitor's device, then you continue to advertise to them after they leave you website using that tracking cookie. It is common in ecommerce and more and more local businesses are Read More
21
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3 Comment
Flushing out your overall target audience profile is a process because customers are constantly evolving. Starting today with these basics and consistently updating the information as your company grows is a vital part of boosting your marketing results. Read More
25
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1 Comment

6 Reasons Online Advertising Campaigns Fail - 3Bug Media

Avatar Posted by GaryShouldis under Advertising
From http://3bugmedia.com 2833 days ago
Made Hot by: thelastword on February 20, 2017 10:50 am
Are you finding it hard to run a successful advertising campaign for your business? Examine these 6 areas to see where your online advertising campaign is going wrong. Read More
32
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0 Comment
Technology is changing all the time, and each new advance promises to revolutionize business and marketing. But what will, and how can you take advantage of it? Read More
34
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0 Comment

Google Adwords: What Is Quality Score? - YouTube

Avatar Posted by GaryShouldis under Advertising
From https://www.youtube.com 2861 days ago
Made Hot by: bizyolk on January 24, 2017 12:17 pm
In this video you will learn what Quality Score is in Google Adwords, what determines you Quality Score, and ways to improve it. Quality Scores play a direct role in how much you pay for a click in Google Adwords so it is well worth taking the time to learn more about how to improve you Quality Sc Read More
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