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Also known as remarketing, retargeting is when someone visits your website, your website ads a tracking cookie to that visitor's device, then you continue to advertise to them after they leave you website using that tracking cookie. It is common in ecommerce and more and more local businesses are Read More

Flushing out your overall target audience profile is a process because customers are constantly evolving. Starting today with these basics and consistently updating the information as your company grows is a vital part of boosting your marketing results. Read More

Are you finding it hard to run a successful advertising campaign for your business? Examine these 6 areas to see where your online advertising campaign is going wrong. Read More

Technology is changing all the time, and each new advance promises to revolutionize business and marketing. But what will, and how can you take advantage of it? Read More

In this video you will learn what Quality Score is in Google Adwords, what determines you Quality Score, and ways to improve it. Quality Scores play a direct role in how much you pay for a click in Google Adwords so it is well worth taking the time to learn more about how to improve you Quality Sc Read More

Prices are going up. Advertising must change. It must be less intrusive and more savvy to compete in a manner that doesn’t see costs spiral upwards.

Here's what to do about it in 2017. Read More

Google Adwords does not charge a fee in order to use the Google Adwords platform. You pay on a Cost Per Click basis, meaning you are only charged when someone clicks on a link in your ad and visits the website or landing page that is associated with that ad. Read More

In this video, we discuss best practices for creating a highly effective Google Adwords campaign. We go over a basic account structure that works for any small business or ecommerce store. Have a proper Google Adwords account structure is critical to running a campaign that converts visitors into Read More

Successful online advertising strategies rely on high viewability rates.

The more an ad is seen, the greater the chances are the user will make a purchase.

This used to be an easy feat for advertisers and marketers. But today, they battle savvy internet users, ad blockers, and faulty ad anal Read More