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Technology is changing all the time, and each new advance promises to revolutionize business and marketing. But what will, and how can you take advantage of it? Read More

In this video you will learn what Quality Score is in Google Adwords, what determines you Quality Score, and ways to improve it. Quality Scores play a direct role in how much you pay for a click in Google Adwords so it is well worth taking the time to learn more about how to improve you Quality Sc Read More

Prices are going up. Advertising must change. It must be less intrusive and more savvy to compete in a manner that doesn’t see costs spiral upwards.

Here's what to do about it in 2017. Read More

Google Adwords does not charge a fee in order to use the Google Adwords platform. You pay on a Cost Per Click basis, meaning you are only charged when someone clicks on a link in your ad and visits the website or landing page that is associated with that ad. Read More

In this video, we discuss best practices for creating a highly effective Google Adwords campaign. We go over a basic account structure that works for any small business or ecommerce store. Have a proper Google Adwords account structure is critical to running a campaign that converts visitors into Read More

Successful online advertising strategies rely on high viewability rates.

The more an ad is seen, the greater the chances are the user will make a purchase.

This used to be an easy feat for advertisers and marketers. But today, they battle savvy internet users, ad blockers, and faulty ad anal Read More

H&M recently tapped Wes Anderson, the director of "Rushmore" and "The Royal Tenenbaums", to helm a holiday-themed ad. The results should serve as inspiration to every brand producing video content, though not necessarily for the reason you might think. Read More

Building a great promotional advertisement means making sure that the headline, copy, and design all work together. Getting it wrong can mean wasted time and money, so here's a step-by-step guide to help you get it right. Read More

Yesterday AdWeek posted a link to an NBC News Story about a new Donald Trump TV channel that is reportedly just three months away from launching. AdWeek asked in their Facebook post, “would you advertise on Trump TV or recommend it to your clients?”. Read More