How a Social Media Campaign Fits into a B2B Media Plan

How a Social Media Campaign Fits into a B2B Media Plan - http://www.clickz.com Avatar Posted by digitalsmash under Advertising
From http://www.clickz.com 5370 days ago
Made Hot by: on May 29, 2008 12:00 am
Let's explore a facet of social media that's often ignored -- B2B (define) social media. Last month, my agency ran a social media seminar at the New England Direct Marketing Association Conference. When an audience member asked about B2B social media, Bianca Garcia, one of our star media planners, jumped right in with a lot of good information. Read More

Squeeze the Most Juice Out of Your Social Media Profile

Squeeze the Most Juice Out of Your Social Media Profile - http://www.searchenginejournal.com Avatar Posted by digitalsmash under Advertising
From http://www.searchenginejournal.com 5370 days ago
Made Hot by: on May 28, 2008 8:06 pm
If you have ever looked into more cost efficient ways to market, utilizing social media should be almost #1 on that list of to-do's. This is a wonderful resource of how to get the most out of your social media efforts! Read More

Three Advertising Laws to Reinforce Product Branding

Three Advertising Laws to Reinforce Product Branding - http://lab.77agency.com Avatar Posted by digitalsmash under Advertising
From http://lab.77agency.com 5370 days ago
Made Hot by: on May 28, 2008 1:02 pm
Some wonderful tips on using the power of branding to your advantage! Read More

7 Tips for Keep-Worthy Business Cards

7 Tips for Keep-Worthy Business Cards - http://www.marketingvox.com Avatar Posted by suzyQ under Advertising
From http://www.marketingvox.com 5375 days ago
Made Hot by: on May 25, 2008 6:07 pm
At a single trade show, you can expect to receive a stack of business cards in the double digits. And while a good networker is enthusiastic about receiving them, no one looks forward to reviewing an indiscriminate pile of contacts. (Most probably don't bother.) Here are tips for a card worth keeping. Read More
Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over— well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all. But should you be chasing the golden goose this time? Read More

Google Now Lets You Place Ads On TV!

Google Now Lets You Place Ads On TV! - http://mashable.com Avatar Posted by digitalsmash under Advertising
From http://mashable.com 5396 days ago
Made Hot by: on May 2, 2008 7:41 pm
Ever felt you'd NEVER get the chance to advertise your business on TV? Google AdWords has just made a MAJOR announcement: they are launching Google TV Ads, an all-digital system that lets you place your ads into TV program. The service has been available as a trial program for over a year now, and now Google has opened it up for everyone. Read More

Print Newspaper Ads Drive Online Research, In-Store Purchases

Print Newspaper Ads Drive Online Research, In-Store Purchases - http://www.marketingcharts.com Avatar Posted by JohnH under Advertising
From http://www.marketingcharts.com 5405 days ago
Made Hot by: on April 24, 2008 12:55 pm
Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study. Among the findings of the study: Over half (56%) of internet-using newspaper readers researched or purchased at Read More
From the page: "Most US adults are uncomfortable that some websites use information about one's online activity to customize website content or ads - but, if site privacy and security policies were improved, most would be comfortable with the practice, according to a new study." Read More

Blurring the Lines Between Advertising and Entertainment

Blurring the Lines Between Advertising and Entertainment - http://www.marketingprofs.com Avatar Posted by Becky under Advertising
From http://www.marketingprofs.com 5419 days ago
Made Hot by: on April 9, 2008 12:18 am
Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level. Read More

Study: Subliminal ads warp your brain

Study: Subliminal ads warp your brain - http://www.news.com Avatar Posted by ArmadaIG under Advertising
From http://www.news.com 5433 days ago
Made Hot by: on March 25, 2008 11:34 pm
Researchers from Duke University and the University of Waterloo have published the results of a study that suggests that brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo. In fact, the researchers suggest that subliminal advertising is actually more effective than regular advertising, because peo Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!