Advertising | Small business news; tips; networking

Posted by SmallBizGirl under Advertising
From http://www.evancarmichael.com 5966 days ago
Made Hot by: on July 26, 2008 4:47 pm

The Golden Palace Casino paid South Carolina resident Amber Rainey $4,000 to advertise on her pregnant belly. The SnoreStop Company gave Andrew Fischer of Omaha, Neb. over $37,000 for one month of advertising space on his forehead. While there are plenty of people willing to rent their body parts in exchange for lucrative advertising dollars, ther Read More

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Legal Sea Foods Ads Banned In Boston

Posted by Fenessy under Advertising
From http://www.mediapost.com 5975 days ago
Made Hot by: on July 16, 2008 9:13 pm

Legal Sea Foods launched a seemingly harmless campaign in May that landed the company in hot water. Read More

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Customer Magazines With More Pages Get More Response

Posted by Fenessy under Advertising
From http://www.mediapost.com 5975 days ago
Made Hot by: on July 15, 2008 7:04 pm

A new study and analysis reveals a range of benefits by making some format adjustments to Customer Magazines. Though currently the average number of pages for a customer magazine is 36 and the most popular frequency is quarterly, says the study, more pages inspires more thorough readership and greater frequency yields an uplift of over 10%. Read More

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10 Social Media Case Studies

Posted by ZaneSafrit under Advertising
From http://nowisgone.com 5982 days ago
Made Hot by: Bigheights on July 8, 2008 11:16 pm

10 case studies of social media campaigns. Why they worked, what worked and how it worked. Read More

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Time for a Change in Your Small Business Marketing Attitude?

Posted by waltgoshert under Advertising
From http://themarketingcaddy.com 5994 days ago
Made Hot by: on June 28, 2008 4:14 pm

Here's a Business Week article...Meet the Antipreneurs:They're against advertising, corporate America, and globalization. That's good for business...that deserved a rant. Read More

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Visa offering free Facebook advertising to small businesses

Posted by suzyQ under Advertising
From http://seattlepi.nwsource.com 5994 days ago
Made Hot by: on June 27, 2008 4:00 pm

As part of a small-business network Visa designed for Facebook, the world's largest credit and debit card processor is paying for $2 million of advertising on the socializing site. Visa is giving a $100 advertising credit on Facebook to each of the first 20,000 U.S. businesses that download the Web application needed to join the network, which de Read More

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The 5 Creepiest Advertising Techniques of the (Near) Future

Posted by waltgoshert under Advertising
From http://www.cracked.com 5994 days ago
Made Hot by: on June 27, 2008 4:00 pm

Marketers are working hard behind the scenes to make sure it's much, much worse in the future. Doing things like ... Read More

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10 Ways to Deliver Hotter Leads in Your Marketing Efforts

Posted by digitalsmash under Advertising
From http://www.betterforbusiness.com 6003 days ago
Made Hot by: on June 18, 2008 1:18 pm

Ever since that dreadful summer of 2007, things have really been all doom-and-gloom for the American economy. Oil prices have surged, Foreclosures are at an all-time high, employment is starting to drop, and consumer confidence seems to be gliding down as fast as our gas prices are floating upwards. What's small or mid-sized business owner to do i Read More

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Alternative newspaper readership increasing

Posted by suzyQ under Advertising
From http://blogs.mediapost.com 6008 days ago
Made Hot by: on June 16, 2008 12:27 am

A new report issued by The Media Audit reveals that 43.8 million U.S. adults have read an alternative newspaper or visited an alternative newspaper's website in the past 30 days. The study, which compared past four issue readership among 117 papers across 88 U.S. Markets, reveals an average readership of 374,296 adults in 2007 compared to 362,938 Read More

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College Students Addicted to College Newspapers

Posted by luckycharmer under Advertising
From http://www.marketingcharts.com 6010 days ago
Made Hot by: on June 13, 2008 7:55 pm

Looking for a way to reach college students? Despite declines in mainstream newspaper readership, college newspapers are an integral part of students' lives, with over three-quarters (76%) of them saying they have read their college newspaper in the past month, according to a recent Alloy Media + Marketing study. That figure is an impressive 9 Read More