At a single trade show, you can expect to receive a stack of business cards in the double digits.
And while a good networker is enthusiastic about receiving them, no one looks forward to reviewing an indiscriminate pile of contacts. (Most probably don't bother.) Here are tips for a card worth keeping.
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7 Tips for Keep-Worthy Business Cards
Posted by suzyQ under AdvertisingFrom http://www.marketingvox.com 5788 days ago
Made Hot by: on May 25, 2008 6:07 pm
Don't Get Hustled by the Social Media Frenzy - iMedia Connection: The X Factor:
Posted by jlawlor under AdvertisingFrom http://www.imediaconnection.com 5798 days ago
Made Hot by: on May 16, 2008 4:25 pm
Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over— well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all.
But should you be chasing the golden goose this time?
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Google Now Lets You Place Ads On TV!
Posted by digitalsmash under AdvertisingFrom http://mashable.com 5809 days ago
Made Hot by: on May 2, 2008 7:41 pm
Ever felt you'd NEVER get the chance to advertise your business on TV?
Google AdWords has just made a MAJOR announcement: they are launching Google TV Ads, an all-digital system that lets you place your ads into TV program. The service has been available as a trial program for over a year now, and now Google has opened it up for everyone.
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Print Newspaper Ads Drive Online Research, In-Store Purchases
Posted by JohnH under AdvertisingFrom http://www.marketingcharts.com 5818 days ago
Made Hot by: on April 24, 2008 12:55 pm
Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study.
Among the findings of the study:
Over half (56%) of internet-using newspaper readers researched or purchased at
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Study: Behavioral Advertising Mostly OK - If Privacy, Security Safeguards Instituted
Posted by Aaronontheweb under AdvertisingFrom http://www.marketingcharts.com 5829 days ago
Made Hot by: on April 14, 2008 8:24 pm
From the page: "Most US adults are uncomfortable that some websites use information about one's online activity to customize website content or ads - but, if site privacy and security policies were improved, most would be comfortable with the practice, according to a new study."
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Blurring the Lines Between Advertising and Entertainment
Posted by Becky under AdvertisingFrom http://www.marketingprofs.com 5833 days ago
Made Hot by: on April 9, 2008 12:18 am
Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level.
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Study: Subliminal ads warp your brain
Posted by ArmadaIG under AdvertisingFrom http://www.news.com 5847 days ago
Made Hot by: on March 25, 2008 11:34 pm
Researchers from Duke University and the University of Waterloo have published the results of a study that suggests that brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo. In fact, the researchers suggest that subliminal advertising is actually more effective than regular advertising, because peo
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Picking the Right Media for the Job
Posted by ILuvMktg under AdvertisingFrom http://www.emarketer.com 5873 days ago
Made Hot by: on February 29, 2008 3:15 am
Depending on who is being targeted, when, and at which stage of the consumer buying process, a range of media could be considered most effective. The popularity and influence of different media can also change over time. A few recent studies illustrate this point.
Advertising inserts are still influential when it comes to making purchasing dec Read More
Advertising inserts are still influential when it comes to making purchasing dec Read More
Standing Out with Peripheral Marketing
Posted by ArmadaIG under AdvertisingFrom http://rohitbhargava.typepad.com 5878 days ago
Made Hot by: on February 23, 2008 8:04 pm
Marketers love big events like the Super Bowl or Valentine's Day, but most events are very crowded when it comes to marketing messages. As a result, it's tough to stand out. When you are having a sale on the same day as everyone else, you are forced to compete on the same terms as them. In a post at the Influential Marketing Blog, Rohit Bharg
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10 Best Product Placements Ever!
Posted by tinobuntic under AdvertisingFrom http://www.placemyproduct.com 5880 days ago
Made Hot by: on February 21, 2008 7:41 am
Using product placement for advertising allows for a lot of creativity. Here are my ten favorite product placements.
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