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Advertising is a popular blog monetization strategy and has been proven time and time again to have the capacity to generate livable income for website owners. However, some people have an ingrained aversion towards placing ads on a blog. They think that ads on a blog can sometimes piss off readers Read More
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Utilizing the AIDA model can help your small business target customers and convince them to take action in the form of a sale. By following the four unique phases of this technique, you can follow consumers as they move through their buying process in order to target them effectively during each st Read More
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Do you know the importance of using PPC Ads to monetize? 6 compelling reasons you should start using PPC Ads immediately. Read More
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Get inspiration for your next Facebook ad campaign with hundreds of Facebook ad examples from B2B and B2C companies. Read More
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PPC And Social Media Marketing Work Together For You!
In life, it’s important to make the right set of choices. The choices you make end up defining your life. Better choices transform you into a better human being while bad choices end up ruining the opportunities created. This ideology holds tru Read More
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If you're advertising on Google, you need to plan your ad campaigns strategically. Here's how to know you're getting the most out of your Google ads. Read More
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The Google Keyword Planner tends to get a bad rep in the world of PPC and SEO. It’s really not its fault; Google does its best to make the tool as useful and relevant as possible while keeping it free. Read More
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“It was the best of times, it was the worst of times.” When Dickens wrote that now famous line, he might not have been thinking of eCommerce digital marketers. Read More
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Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t

Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t - http://nymag.com Avatar Posted by estherschindler under Advertising
From http://nymag.com 1775 days ago
Made Hot by: BizWise on January 20, 2019 1:28 pm
"The difference in reaction to the two campaigns shows the limits of 'woke capital,' and helps us see what kinds of social change companies will and won’t be successful at pushing." Read More
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There are a growing number of signs pointing to a shakeup in how marketers are allocating their digital advertising budgets. Now to be sure Google and Facebook are still the top destinations for those ad dollars. But more and more you’re hearing about big brands beginning to switch as much as 50-6 Read More
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