Facebook is a great advertising platform but it’s not without its problems. With more advertisers joining every day, two of the most common problems that advertisers face are getting enough reach for your campaigns, and getting that reach at a cost effective price per click. Read More
Given the vast number of products and services available online, you might assume it would be easy for consumers to find exactly what they’re looking for. But while a vast selection does guarantee there’s “something for everyone”, being faced with too many options can actually make it more difficul Read More
More and more people are now using adblocking software, so why aren't brands working harder on their creative strategy to attract targeted customers? Read More
Are you spending money on online advertising and seeing little to no results? If you’re like most business owners, you were told that online advertising has a much greater ROI than traditional advertising, yet after several months and thousands of dollars, you still can’t seem to make it work. Read More

Digital Advertising Will Overtake TV Advertising in 2017

Digital Advertising Will Overtake TV Advertising in 2017 - http://eleventygroup.com Avatar Posted by Connelly under Advertising
From http://eleventygroup.com 961 days ago
Made Hot by: problogger78 on March 30, 2016 10:44 am
Next year, for the first time ever, advertisers will spend more on digital ads than they will on TV ads. This is a significant milestone all organizations should be paying attention to. Here's why... Read More

Designing PPC Only Landing Pages for Unicorn Conversion

Designing PPC Only Landing Pages for Unicorn Conversion - http://tweakyourbiz.com Avatar Posted by sudeep under Advertising
From http://tweakyourbiz.com 963 days ago
Made Hot by: mikehartman1 on March 29, 2016 11:46 am
Designing a landing page that clicks is not rocket science. But to create a PPC landing page that will give you both clicks and conversions is the work of pure art and science. An effective landing page design may be a combination of several factors like usability, accessibility, persuasion and tru Read More

4 Approaches for Navigating Influencer Marketing in 2016

4 Approaches for Navigating Influencer Marketing in 2016  - http://www.adweek.com Avatar Posted by shatekpatrick under Advertising
From http://www.adweek.com 966 days ago
Made Hot by: PMVirtual on March 25, 2016 2:46 pm
For the first few years of its life, Instagram was an ad-free community. By 2017, however, it will produce nearly $3 billion in mobile ad revenue, and 34 percent of American agency professionals cite it as the social network of choice for client campaigns.

The opening of the advertising floodgat Read More

How Color Influences Us - LivePlan Blog

How Color Influences Us - LivePlan Blog  - https://www.liveplan.com Avatar Posted by PASAngelique under Advertising
From https://www.liveplan.com 979 days ago
Made Hot by: problogger78 on March 12, 2016 5:09 am
Colors play a major part in corporate branding. Why not try to influence how people respond to your brand with some smart color choices of your own?
http://bit.ly/1QMQPei Read More
Some say brands should adopt technology at their own risk, but we disagree. Online technology is making advertising better than ever before. Here's why. Read More
Samsung is a troll.

At least, as far as Apple’s concerned.

They troll Apple’s product launches. They troll them on Twitter. In their commercials. They even use Google AdWords to troll their biggest nemesis.

The internet chuckled as Samsung continued their harassment campaign against Apple. Read More
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