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Amazon associates with websites or other digital presence can make recommendations on items sold by Amazon. This not only introduces a new way to engage with customers, but it also creates an opportunity to get an affiliate fee with a qualifying purchase. Read More

The European Union (EU) General Data Protection Regulation (GDPR) is now a reality. The scope of these regulations, effective May 25, are proving to be overwhelming for more and more businesses across the globe. Read More

Facebook Advertising is one of the most effective online advertising platforms today. Unfortunately, most people create poor performing campaigns that fail to generate leads and sales for their business. In this video, I'll show you a simple yet highly effective way to structure your Facebook Ad Read More

"The whole point of automation, from my perspective, is to get the engineering and analytics out the way... so we humans are left to focus on strategy and creativity"

It's on iTunes too - https://itunes.apple.com/gb/podcast/positively-sparking/id1073466075?mt=2
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Google Adwords and Facebook Ads are very different advertising platforms with very different types of targeting strategies. Yet, most businesses tend to treat them the same. In this video, I show you the differences between the two ad platforms so you can make an informed choice as to which one w Read More

Are you concerned about your privacy on Facebook? In this video, I show you how to see what information Facebook has stored about you that they use to sell to advertisers on the Facebook Ad platform. Read More

Your homepage is easily the most important element of your brand’s website. It’s the first thing visitors see when they click on your URL, and you don’t have very long to make an impression: Users typically leave a webpage within 10 to 20 seconds unless they see something worth sticking around for. Read More

Brochure for business is one of the oldest visible and essential mix of advertisement and communication approach. This business collateral item is one of the most indispensable tools to promote a brand and get business. Read More

That’s impossible! …is what most people would say. While it might be difficult, we’re here to tell you that organising an event with no budget is completely doable. It requires patience, persistence and amazing negotiation skills, but it can be done with little to no cash. Read More