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With social media becoming a regular part of even more people’s lives, we’ve seen more and more consumers take to brand social accounts to vent their frustrations and resolve problems. In fact, many larger companies have created customer service-specific Twitter accounts, and have begun stationing Read More

Turn a customer/client into a raving fan! Business thank-you notes are becoming a lost art, but they are not that hard if you follow this simple thank-you note formula. Read More

When so much time and money is spent on training people about the need for constructive relations with customers, why is it often so bad? Read More

By Chuck Cohn

There’s no denying it: everyone likes to feel special. People enjoy being treated with individualized care, whether it’s a friend or a customer at your business. This simple truth can greatly improve service at your company.

Personalized services are a great way to connect with Read More

It’s an old saying but still valuable today. Business people are only as good as their word. If you make a promise – deliver it. Or renegotiate. Read More

Have you have ever wondered how it is that some of your competitors seem to always be in harmony with their customers, while others fight to stay in their good graces? There is a good reason for this, and the sooner you learn it and put it into... Read More

One of the most cost effective selling techniques is also the one sales technique where many retailers either avoid all together, or completely fail at performing properly. This sales technique is of course the upsell. Read More

You know those people, the ones who wear head-to-toe Rip Curl but have never seen the inside of a wave? Or the guy who professes, Yea, I’ll have that zingbat to you by Tuesday. Promise! and come Wednesday you haven’t Read More

Marketers know that creating community is what brings your customers back. Creating community is what keeps your customers interested and it gets your customers to share.

A happy customer that feels part of the community experience at your store, restaurant, office or event is more apt to share Read More