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Why is it important to adopt the principle of Under Promise and Over Deliver to manage the customer expectations. Customers who are pleasantly surprised with positive experience with your business will keep coming back to your business day after day. Read More

New research has suggested consumers today are more likely to complain than they were five years ago, despite suffering less problems. Read more here. Read More

I got an aha moment after listening to Brent Leary's interview with Jon Ferrara, CEO of Nimble. What do you think? Is this the "holy grail" of social CRM? Read More

Running a business with the hope of adding new customers to the already existing ones is what makes business interesting. Many businesses have folded up because they failed to do the necessary things they should have done in attracting new customers.

It is nice when you can open a business and a Read More

I recently became a "club ambassador" at my health club. I guess I qualify since I've been a loyal member for about 15 years.

Ambassadors wear a wristband while working out so newer members or people checking out the club can ask questions. They can also find out how to use equipment and get the Read More

Like any other business, your blog should give its customers a great branding experience. Your customers are essentially your visitors or readers, and the brand experience is the look and feel readers get when they visit your blog, explains Nadia Chaudhry of NadiaChaudhry.com. This post contains Ch Read More

After one hour with him I had committed to spending the next two years and over $20,000 with him, travelling from Wellington to Auckland to do so. When all I had wanted was advice on one dodgy tooth.
How did this happen?
Quite simply, Dr Loy told me the truth. And was the first dentist in my ne Read More

“There is only one boss – the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else”.

These are the word of Sam Walton, the founder of Wal-Mart Stores. They make a truth that every entrepreneur must always pay attention to – wit Read More

Here’s a list of 50 random acts of kindness you can do for your customers. Helping them can help you in achieving your business success. But remember to do good things to others without expecting anything in return. Read More