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Everyone knows that a huge aspect of Apple’s success is their remarkable store strategy, complete with the ‘Genius Bar’. These stores have, from the very beginning, exemplified a new standard for an in-store customer experience. Read More

 You know the expression: “You can lead a horse to water, but you can’t make him drink”?  For the record, that applies to clients too, as strange as it may sound. Take a moment and think about all the times you’ve sat down with clients and reviewed your findings with them.  Maybe you presented all… Read More

When you are calling the customer service line of a company and you are put on hold, you will likely take a deeply frustrated sigh and sit back for the inevitable wait while listening to terrible music and meaningless cheesy messages.The truth is that no one enjoys being placed on hold... Read More

Customer Relationship Management software (CRM) has revolutionized the way businesses today approach lead generation and customer life-cycle management. This article explores new era of CRM and advises the facts that you should consider before choosing our CRM software. Read More

I keep repeating it. Your success in social media (and elsewhere) depends on your hard work, commitment, patience — and most importantly on how caring and respectful you are towards your audience.

I follow a lot of Fan Pages on Facebook and spend some time every day observing how they connect wi Read More

Customer touch points are any interactions and communications your business has with your customers during the life of your relationship with them. Read More

Top Tips on creating a superior customer experience that will wow your customers, keep them coming back and bringing their friends, family and contacts. Read More

The five reasons you should create a superior customer experience, how it will help you build successful customer relationships and grow your small business. Read More

How you handle digital purchase failures can be the difference between providing a modified Happy Path and a frustrating Trail of Tears. Read More