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Imagine meeting a potential customer in an elevator. What would you tell them? How would explain, in less than 30 seconds, the value proposition of your company and why they need to buy your product or hire you?

This is what a basic elevator pitch is all about. You have to be quick, concise, and Read More

What do you consider your most important piece of marketing material? Your catalog? Your packaging? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps?
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The growth of digital coupons has revolutionized how people interact with coupons. There is no longer a need to print your coupon and bring it to the store as digital coupons are becoming commonplace. Read More

Are you also marketing offline? You should. Here are some offline marketing tactics that you should employ in your online business. Read More

Email automation can save your business time and money while still delivering a personal touch to potential leads and current clients. Here are five easy email marketing automation solutions to common sales problems. Read More

All successful marketers have a well-defined niche. Expert marketers know exactly who they’re talking to throughout every marketing campaign so that they can fully maximise their return on investment (ROI).

Here's how to find your business niche and target your market successfully... Read More

Networking is a skill that can be learned. Here are 6 key factors for successful networking (from someone who dislikes networking ;-) Read More

With inboxes filling up with multiple email marketing messages, invites and the like, some small businesses are turning to direct mail as a way to stand out with specific audiences. While direct mail requires more time, more money, and more creativity, with the right planning and these best practic Read More

How emotions and bias can influence buying behavior with marketing tips for businesses to leverage and convert more customers...

This infographic explains common biases that influence consumers’ purchasing decisions, including the status quo bias, the loss aversion bias, and the ingroup bias. It Read More