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When you are trying to get the word out there about your business, there are a lot of ways to do so. But most businesses will need to rely at least partially on some kind of digital marketing campaign if they are to succeed, and this is something that you can’t easily overlook. If you are in this p Read More

Ever wondered what techniques expert copywriters use in order to attract more readers? We have put together some great tips on how to write like a pro. See what the experts recommend when it comes to copywriting. Read More

What if I told you that Behavioral Segmentation could help you to get the connected customer immediately start thinking about your Hotel when making a Direct Booking.

There are a whole lot of ways that technology has made us more connected, and it’s made us also able to connect people Read More

What do you consider your most important piece of marketing material? Your catalog? Your direct mail? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps on your never-m Read More

Stop project failures before they start with a more effective workflow management process. Here's how marketers can implement one in seven easy steps. Read More

Lead generation is very important in all business, small or large. This Marketing Eggsper round-up includes a collation of posts all about lead generation — using analytics, case studies, internet marketing ecosystem, welcome emails, tele-verification, social media tactics, closing web leads and mo Read More

Push notifications have emerged as one of the most effective techniques for disseminating marketing messages to your potential customer base.
Here are some detailed insights into push notifications, their benefits, and how to use them. Read More

Whether you are a small business, a growing corporation, or a global brand, it is still essential, because organic search is perhaps the most valuable marketing channel nowadays. But because it involves a lot of legwork and effort, it's hard to justify why you'd have to partition a significant port Read More

Mobile marketing is increasingly picking up pace in the digital marketing world. According to Salesforce, 68% of companies have integrated mobile marketing into their overall marketing strategy. No matter what type of business you are in, you need to make sure your customers can find you through mo Read More