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Standing out and leveraging your company’s strengths in the market often depends on past and present branding efforts. Even when your business is doing well in the marketplace, you still need to conduct regular brand assessments to ensure it stays that way. Read More

Objections... every product has its own set of them. And one of the greatest skills of any salesperson is the ability to think ahead. Read More

Direct mail is great for small businesses. It's the most reliable marketing tool small businesses have at their disposal. Make more money from your direct mail campaigns by nailing down your Unique Selling Proposition. Industry Insights' Joy Gendusa explains how to craft a USP. Read More

In an ideal world where there are no spam filters, your email will be directed to everyone’s inbox, whitelisted, and ready for reading. But that’s no longer the case. Read More

More about market research today... You see... recently there's one thing I've noticed repeatedly when critiquing sales letters for clients. Read More

A comprehensive guide of what you can be getting from Facebook’s paid advertising and how you can streamline your advertising campaign to fit perfectly well with your end goals. Read More

From accepting mobile payments to creating mobile landing pages, there are many ways businesses can get the most out of mobile with a limited budget.

Contributor Kristen Gramigna, CMO with BluePay shares her strategies for using mobile in marketing. Read More

Go where they are. The brilliant people who are interacting with each other in the Owner Mastery Foundation Group teach me something every time I go there. Read More

Never underestimate the power of repetition. Or consistency for that matter. Take Michael Jordan for an example. He wasn't born to be a basketball legend. Read More