Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results,
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How 20 Words Generate a 220% Lift in Response
Posted by jnelson under Direct MarketingFrom http://www.clickz.com 5735 days ago
Made Hot by: billrice on August 20, 2008 12:27 am
"OMG! The Coupons Are Here!" or why teens love direct mail.
Posted by suzyQ under Direct MarketingFrom http://www.marketingprofs.com 5768 days ago
Made Hot by: on July 18, 2008 9:49 pm
In his book, The Age Curve: How to Profit from the Coming Demographic Storm, Kenneth W. Gronbach tells a story about stopping at the top of his driveway to retrieve the mail, getting back in the car and hearing his two daughters—aged 13 and 16—excitedly ask what came for them. Both, it turned out, received direct-mail offers from their favorite cl
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21 Days To Unlimited New Business
Posted by waltgoshert under Direct MarketingFrom http://bensettle.com 5774 days ago
Made Hot by: on July 15, 2008 4:20 am
Excellent audio interview and practical free or low-cost business growth ideas that work
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Is Your Small Business Missing This Vital Competitive Edge?
Posted by iandenny under Direct MarketingFrom http://www.multisolutions.co.uk 5773 days ago
Made Hot by: on July 15, 2008 4:20 am
Despite the fact this plugs a neat postal service (UK only), it makes some good points on complacency - i.e. marketing spend on new clients can be a waste if you gain 10% more clients a year, yet lose 10% of existing clients by ignoring them.
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The Harpoon or the Net: What's the Right Copy Approach for Your Prospects?
Posted by waltgoshert under Direct MarketingFrom http://www.copyblogger.com 5789 days ago
Made Hot by: on June 30, 2008 8:44 pm
Hard-sell or soft-sell approach in your copy? What's the best way to go?
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Marketing stupidity on the grandest scale
Posted by waltgoshert under Direct MarketingFrom http://bcs.targetmarketingmag.com 5798 days ago
Made Hot by: on June 20, 2008 2:28 pm
Denny Hatch, direct marketing guru, describes his unpleasant Kindle moment.
"My Kindle arrived last week, and, in a word, Amazon's fulfillment stinks."
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Email Analytics Reveal Sweet Spots In Subject-Line Length
Posted by ArmadaIG under Direct MarketingFrom http://publications.mediapost.com 5813 days ago
Made Hot by: on June 4, 2008 12:42 am
Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be.
He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70.
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Internet Sales: Top 5 Tips to Convert Your Website Visitors
Posted by digitalsmash under Direct MarketingFrom http://www.vertical-leap.co.uk 5819 days ago
Made Hot by: on May 29, 2008 7:36 pm
When working on the promotion of your website, one thing you need to consider is that the traffic you receive and your presence on the major search engines is not the whole story! You need to ensure that all that extra traffic is converting to sales for you. There is no benefit to your business if you're not making the sales/generating the busine
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3 Multichannel Trigger Campaigns That Work
Posted by ArmadaIG under Direct MarketingFrom http://tmt.targetmarketingmag.com 5865 days ago
Made Hot by: on April 14, 2008 5:50 pm
Multichannel trigger marketing uses customer behaviors (internal triggers) and outside factors, such as seasons and life-cycle data (external triggers), to develop timely, relevant, one-to-one communications. Trigger marketing campaigns take advantage of both print and online vehicles to encourage a specific consumer response.
As 100% variable
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The Growing Influence of Online Social Shoppers
Posted by digitalsmash under Direct MarketingFrom http://www.emarketer.com 5872 days ago
Made Hot by: on April 7, 2008 12:31 pm
Who do consumers trust?
Increasingly, each other.
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