From the page: " Trendspottings does it right. By emulating their approach you can improve your eNewsletter results."
I've got to admit, the visual for this newsletter is really, really, really good.
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Stunning Visuals and Crisp Copy Make for a Must Read ENewsletter
Posted by Aaronontheweb under Direct MarketingFrom http://contentmarketingtoday.com 6060 days ago
Made Hot by: on March 13, 2008 10:21 pm
Six Tips for Direct Mail Gifts
Posted by suzyQ under Direct MarketingFrom http://www.targetmarketingmag.com 6066 days ago
Made Hot by: on March 8, 2008 9:18 am
Premiums are known to boost open rates, response, cash with order and other kinds of consumer behavior. Read on for a few good tricks to using these gifts well in direct mail packages.
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Four Tips for Creating Emotional Direct Mail Appeals
Posted by suzyQ under Direct MarketingFrom http://www.targetmarketingmag.com 6096 days ago
Made Hot by: on February 8, 2008 10:10 pm
While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an
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4 Copywriting Steps that Will Sell Ice to Eskimos
Posted by JohnH under Direct MarketingFrom http://www.searchengineguide.com 6116 days ago
Made Hot by: on January 18, 2008 8:52 pm
Need a little help writing your next direct mail letter or web copy? This is a great summary of the steps needed for effective copywriting. Includes solid examples.
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Five Questions for Direct Mail Copywriters
Posted by wontonu under Direct MarketingFrom http://www.targetmarketingmag.com 6181 days ago
Made Hot by: on November 14, 2007 8:21 pm
In his DMA 07 Conference and Exhibition presentation, “Running Red Lights: The Keys To Creating Dazzling Direct Mail,” Steve Penn, CEO and executive creative director of Penn Garritano Direct Response Marketing, said he likes to think of the direct mail package as a touchpoint for the entire brand experience. Copywriters always should “tell a stor
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How Storytelling Boosts Response Rates
Posted by JohnH under Direct MarketingFrom http://www.targetmarketingmag.com 6198 days ago
Made Hot by: on October 29, 2007 7:53 pm
For centuries, the world's greatest teachers and leaders have used fables, allegories and other types of stories to successfully communicate with people and motivate them to take action. So have some of the top-performing direct mail packages, including those from The Wall Street Journal, Time-Life, Rodale Inc., Covenant House, Greenpeace, Nightin
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Four Secrets To Copywriting That Sells
Posted by suzyQ under Direct MarketingFrom http://www.targetmarketingmag.com 6204 days ago
Made Hot by: on October 22, 2007 1:20 am
Anyone who has worked with me over the past 25 years knows my mantra has always been: “Benefits, benefits, benefits.” Benefit headlines — benefit copy — benefit subheads — benefit captions — anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, co
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