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Leverage the power of psychology to make your copywriting come to life and generate results. By molding your message to appeal to human behavior you can improve your ability to attract and retain the attention of your readers, and inspire them to act. Put psychology to work by using the following c Read More

If you want to write amazing sales copy and be seen as a leader in your market, then you need people to believe your claims.

If they don't?

They're not gonna buy.

Simple.

Now, there's a few ways you can put proof in your sales letter.

For example, you can talk about an authority figu Read More

Video storytelling is an incredibly powerful tool used by brands looking to deepen their relationship with customers and clients. Read More

People make a decision to open your email before they even get to the meat of the content, just based on who it is coming from. Here are 5 tips to keep your brand relevant by email. Read More

Email marketing usually focus on the mass emails. Yet you can also market using email when you are having general conversations. Here is how you can turn your signature into marketing gold-dust with a free template to help you. Read More

Why opt-in for SMS marketing you ask? We say, “why not?” With text messages being read on average in under five seconds, no other method of communication will get across to your target audience faster! Personalize your messages for better customer engagement and schedule them when it’s convenient f Read More

What’s coming next for email marketing this 2016? Thus far, things are looking pretty good. Responsive designs are becoming more present, quality emails abound and a wealth of new strategies are being developed by web marketers to make sure their business can live up to the competition. Read More

Let’s suppose you have already built your blog, optimized your website for search engines, and initiated participating and boosting your content via social media. What’s the next step? Converting your website traffic into leads of course! Read More

Blogging can sometimes be very unproductive, with unpublished, unfinished blog pieces littering your computer. But it can be different. Keep your blog fresh and up to date in an efficient way - and engage in a little challenge on the way. Read More