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Knowing that an opt-in newsletter is gold, we all work hard to create sendable content that will keep our readers interested and clicking through. In this we have total control, but sometimes find that our newsletter open rates are pitiful. It's not achieving what it's supposed to.

Now that we h Read More

Ever wondered what to incorporate into your marketing strategy to increase the client base? Direct mail marketing is the answer if you want to reach as many customers as you can. This method has been tested and found to be second to none. Read More

Content marketing is everything but new. In the B2B space, 88 percent of marketers use content marketing to attract audiences and build loyalty. And, on any given day, they and the rest of online users share 27 million pieces of content. Robert Caruso mentions that, “the total amount of digital con Read More

Many business owners with long email subscriber lists wonder how they can re-engage inactive and dormant users on their list. After all you spend a lot of time and money crafting and sending out emails that are meant to engage the average subscriber on your email list. Read More

Have you ever felt stuck?

If you are like me, you know you should be producing great content. And you've figured out that you need to do more than promoting your latest blog a few times on social media.

When it’s all said and done, you have a desire for more growth.

So you go to your favor Read More

Today, in this competition-stuffed world, standing out isn't easy. But with personal branding, it gets easier. Read on to learn how to stand out and get more customers. Read More

Michael Aagard once stated:

"The copy you use in your buttons has major impact on your prospects’ decisions. Button color and design are important visual cues that tell the prospect where to click.

But in the last critical moment, the copy itself is what impacts the prospect’s final decision. Read More

Direct marketing and social media are often seen as two separate and very distinct promotional options. In spite of crystal-clear differences used to grab customer attention, it’s possible for them to be combined into a killer marketing strategy too. Read More

Most of the time, TV advertisements are a minor annoyance that we do our very best to avoid. But once a year, the tables turn.

When the Super Bowl hits our screens, the humble TV commercial becomes a must-watch, and for good reason.

With more than 100 million viewers for brands to broadcast t Read More