BizSugar.com › Published News › Marketing › Direct Marketing › Page 7

In a short span of time, Pokémon Go has exploded in popularity, beating out Facebook, Snapchat, and other applications for #1 in the App Store, with an estimated 210 million daily active users in the US alone.

Could this new phenomenon benefit your business? Read More

When have you ever heard anyone say they hate FREE things? Be it a postcard at the coffee shop they just visited, promotional chapters of an upcoming novel in a bookstore or a free ebook of a topic that may not even really interest them, people never let go of FREE things.

So as a busi Read More

Contrary to what you might have heard, direct mail is not dead. Far from it! Direct mail is alive and well - if you know what you are doing. Read More

It’s no secret that gaining new customers by way of referral is one of the most cost-effective ways to grow a business. Not only is it cheaper to acquire new customers this way than through advertising or other methods, but referred customers also tend to be a better fit for your style of doing bus Read More

Matt McFee, CEO & Founding Partner of BriteVerify, shared insights with us on building a valid email list + hygiene tips for keeping only engaged subscribers on your list. Read More

Google has updated its Inbox by Gmail email app several times since launching it in October 2014. Initially limited to those using @gmail.com addresses in conjunction with iOS or Android apps or the Chrome browser, Inbox is now available for business app email addresses, as well as in all browsers. Read More

How many times have we said, “If only I knew for certain this is what I am supposed to do”? Or better yet, we look back on a situation and say, “If only I knew then what I know now.” Well, here are 3 signs that it's time to start making an investment in digital marketing. Read More

Knowing that an opt-in newsletter is gold, we all work hard to create sendable content that will keep our readers interested and clicking through. In this we have total control, but sometimes find that our newsletter open rates are pitiful. It's not achieving what it's supposed to.

Now that we h Read More

Ever wondered what to incorporate into your marketing strategy to increase the client base? Direct mail marketing is the answer if you want to reach as many customers as you can. This method has been tested and found to be second to none. Read More