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I Love Marketing podcast:

- How Steve went from hating his thankless job to hardly working at all and making more money (Steve also shares his first “light bulb moment” in direct response marketing).
- Are you making this advertising mistake most business owners make? (Here’s what to do instead Read More

Many businesses simply abandoned developing an email marketing strategy in favor of contacting customers and prospects directly on social media... The problem is that businesses spent a lot of time and energy building up their presence on these social media sites that they do not own or control.
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Whether you plan to give out freebies at the next trade show you attend, or want to give your employees some logo-clad apparel to wear around and promote your business, we compiled a list of affordable places to buy promotional items for your company. Read More

It's so easy to get this wrong... When writing advertisements or emails, the first thing some copywriters think about is the product. Read More

Exhibiting at a conference? Stop more people in their tracks with these tips for a better trade show booth. Read More

One of my all time favourite actors is Clint Eastwood. In his prime he was a well oiled machine. Big, strong, well respected and full of attitude. As marketers Read More

Remember that movie from 1994 starring Jim Carrey and Jeff Daniels called "Dumb and Dumber"? I've never actually watched it till the end, but here's a quote Read More

Effective TODAY July 1, 2014, Canada has a new stringent anti-spam law. Are you compliant? Read more here, with links to the text of the law. Don't get zapped with a HUGE fine! Read More

Even the best leaders need to follow, in order to continue to grow. It’s a great growth strategy which I’ve followed for the last 4-years now, and I strongly suggest you start doing likewise. Read More