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As I write this, I can see my neighbor’s cat stalking out in the back yard. He’s walking slowly around another neighbor’s vegetable garden. It’s clear to me, that he has an objective; to catch a mouse or a mole. - See more at: http://diymarketers.com/marketing-material-ideas-trade-show/#sthash.xC Read More

If you are planning to invest in direct mail here is some expert advice to follow so you can avoid some common mistakes that cost you money... and impact your ROI.

You'll save money and maximize your results if you can manage to avoid these flubs... Read More

Are you trying to create your first infographic and don't know where to start?

Here are my favorite (FREE) tools to help you create and share an infographic with examples from one I recently made myself. Read More

I Love Marketing podcast:

- How Steve went from hating his thankless job to hardly working at all and making more money (Steve also shares his first “light bulb moment” in direct response marketing).
- Are you making this advertising mistake most business owners make? (Here’s what to do instead Read More

Many businesses simply abandoned developing an email marketing strategy in favor of contacting customers and prospects directly on social media... The problem is that businesses spent a lot of time and energy building up their presence on these social media sites that they do not own or control.
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Whether you plan to give out freebies at the next trade show you attend, or want to give your employees some logo-clad apparel to wear around and promote your business, we compiled a list of affordable places to buy promotional items for your company. Read More

It's so easy to get this wrong... When writing advertisements or emails, the first thing some copywriters think about is the product. Read More

Exhibiting at a conference? Stop more people in their tracks with these tips for a better trade show booth. Read More

One of my all time favourite actors is Clint Eastwood. In his prime he was a well oiled machine. Big, strong, well respected and full of attitude. As marketers Read More