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Networking is a skill that can be learned. Here are 6 key factors for successful networking (from someone who dislikes networking ;-) Read More

With inboxes filling up with multiple email marketing messages, invites and the like, some small businesses are turning to direct mail as a way to stand out with specific audiences. While direct mail requires more time, more money, and more creativity, with the right planning and these best practic Read More

How emotions and bias can influence buying behavior with marketing tips for businesses to leverage and convert more customers...

This infographic explains common biases that influence consumers’ purchasing decisions, including the status quo bias, the loss aversion bias, and the ingroup bias. It Read More

Some entrepreneurs focus all of their efforts on designing and developing a new product, but fail to adequately plan for a product launch. Yet a launch event is often the best opportunity to capture attention, make a memorable impression and build buzz that gets people talking about your new ventur Read More

Most welcome emails are typically sent right after new subscribers opt-in. Welcome emails are used by 81% of B2C marketers and 87% of retailers. While welcome emails are not only a sign of goodwill to new subscribers, they can also have a positive effect on business revenue as well. Welcome emails Read More

How to increase the number of subscribers to your newsletter?

What topics and methods of communication should you keep in mind for your email marketing strategy?

How to manage a successful mailing list?

Here are some suggestions. Read More

What do you think about bloggers who remove dates from their posts, comments and SERP? What's the SEO implication? Share your thoughts Read More

This post will discuss why websites are so critical to campaigns, and offer tips such as checking for site stability and how to set clear conversion goals. Read this suggestions to ensure that your site is ready for your next killer campaign. Read More

For customers, text messages like this are annoying. For business owners, incorrect SMS marketing practices (like the one’s noted above) are probably doing your business more harm than good. Read More