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In yesterday's blog, we covered the ways weak international business writing can destroy your brand. Now, here's a look at what can make your international communication weak along with ideas for how to strengthen it. (I get up on my soapbox for one thing in particular. Read More

Highly visible translation mistakes can devastate an international marketing campaign. What you don’t often hear about are the less visible writing mistakes that can slowly bleed your company dry. The ones that aren’t plastered all over billboards and magazine ads, but handed directly to individual clients in letters, proposals, emails, etc. Although not as visible as public marketing messages, writing mistakes in your international business communication are just as toxic to your brand. Here's why .. Read More

I want to continue John Jantsch's meme and this Make-A-Referral-Monday I want to refer you to a longtime friend, Christer Sjöback of SJC Gold and Silver Handicrafts, and a new acquaintance.

The title is inspired by BNI's new network project called BNI Connect and a reference to a part of the business name (GlobalReach Copywriting) of my new connection, Ann-Christin Lindstedt of USEGlobalReach.com. Christer wants to reach new customers in North America and Ann-Christin wants to establish new business relations in Scandinavia Read More

new development with domain names announced yesterday is set to revolutionize the internet. Is this the end of the global brand Read More

Why you need to adapt your social media communication to reach your international audiences, and a few insights into cultural differences on the main social media platforms Read More

Blogging for International Markets. Case study looking at the experience of Irish companies using blogs to support their international market expansion. Read More

It's never been easier to translate your web presence into a foreign language. A survey of small businesses by the OECD outlines the challenges and solutions. Read More

How would you describe culture in one word? Here are some great definitions of culture taken from Cross-Cultural Twitter Interviews of cross-cultural and international people on Twitter Read More

What is Culture? Here are some great definitions of culture taken from Cross-Cultural Twitter Interviews of cross-cultural and international people on Twitter Read More