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Seth Godin is NOT advocating you marketing something as unproductive and scary as the end of the world. But there is something to be learned, he says, from the simple method used to convince a small, dedicated tribe that Judgment Day is coming. What do the iPad and the end of the world prediction h Read More

These days many potential customers will have their first experience of your business by checking out your website. Despite this, many businesses pay too little attention to how visitors behave when they first come to their site. What can we do to make a better first impression? Read More

Infographics are making big waves on social networks like Twitter, Facebook, and Digg. Learn how an infographic can make even the most boring of business topics seem more appealing. Read More

Email newsletters offer one of the highest returns on investment in online marketing, second only to search marketing. But it only works when you do it right. Assuming you have interested subscribers; the following are the key parts of an email newsletter guaranteed to bring you success... Read More

By now, any company that wants to find success online should know that search engine optimization is important. After all, if a website can’t be found in the search engines, what good is it? Sure, there are other ways to promote a website, but the majority of web users turn to Google, Bing, and Yah Read More

As business owners and marketing folk, do we unwittingly sully our brands when we use trust-challenged social media outlets as the main communication channels with our clients and prospects?
Not yet, perhaps. Read More

Security. The meaning of time in the Middle East. Driving. The passport conundrum. And more...

A few tips for the uninitiated business traveler on your visit to the Holy Land. Read More

If your business is getting involved in mobile marketing, one avenue you might be using is sending or texting ads to customers’ mobile phones. But does this tactic really get results? That depends on whom you’re targeting.
Read More

If I have to be polite to one more so-called marketing professional, manager or executive who proudly shows me his or her blog that consists of post after post after post focused on product this or service that or feature X or internal announcement Y or some other such eloquent drivel that has inha Read More