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Marketing hotshots have brain stormed so many innovative ways to build and endorse their brands and they have been successful as well . But unlike wine , marketing does not follow the path of being directly proportional to the age of the commodity ! A tried and tested method of marketing always fad Read More

There’s still a large population out there that rarely shops online. As a result, you have to make your checkout process as simple as possible or else you may risk alienating those who don’t know what they are doing. Read More

Should you write content for search engines or visitors? You need traffic from Google but it's got to be useful or your site won't convert, won't sell. Here's a quick look at this false dilema and how to make search engine friendly content that users love. Read More

As suppliers and sellers ourselves, we need to establish who our customers are before we can sell to them. These are the customers interested in our products or services. They are the right ‘fit’, the right customer. Read More

As the key marketer of your brand do you have enough knowledge to make the correct decisions if you outsource certain marketing activities? If you do not and allow them to have all the knowledge then you could be heading for trouble if their business fails or you break up. A couple of tips to help. Read More

When you're selling products or services online which do you think is more important - the design of your website or the content? You can have the best looking website in the world but if it has dull and dreary content, people will just admire it for a second and go elsewhere. Read More

The Fitness Industry pulls in BILLIONS each year.

But who are they selling their products to?

The life and well-being of your little old granny may hinge on the answer!!! Read More

Yesterday I watched a great webinar about the best time to Facebook post, tweet, blog and send emails. Did you know you'll get the most Facebook shares on Saturday? That and more learnings here... Read More

I've come across many different reactions to competition: some sulk, some cry, some scream, some punch the wall (seen that happen twice), some calmly sit down, some make tea, and some ....smile. Read More