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Last week I posted Guerrilla Social Media Marketing secrets 1,2 and 3. There are 19 Guerrilla Marketing secrets and after chatting with Jay Levinson he gave me the go ahead to share a few more. So here's secrets 4,5 and 6 based upon my interpretation of Jay's 19 secrets. Read More

Landing pages play tremendous roles in serving consumers' information needs and closing sales. In their recent white paper, Consumer Retail: Utilizing Landing Pages for Integrating Online and Offline Advertising Programs, LeapFrog Interactive's Art Director Jeremy Williams and Director of Interactive Marketing Michael Wunsch share a few pointers o Read More

"Anyone serious about promoting wealth-creating entrepreneurship must at some point direct attention toward how the moral, legal and political environment aligns incentives. Entrepreneurship -- like everything else -- doesn't exist in a vacuum. It's long past the time we stopped pretending it does." Read More

Today at Searchology, Google has launched a search results enhancement called “rich snippets” that uses meta data from web pages (from microformats such as hCard, hCalendar, and RDF) to display additional details (both content and meaning) about pages in the results. This initial launch supports reviews (with sites such as Yelp) and people (with s Read More

There are a lot of practical ideas to help any start-up market their new business on a limited budget. To get you started, OnStartups.com has put together 21 Tactical Tips From The Trenches. Read More

Decades of research now reveal the secret to making your sales goal! Read More

As sales professionals, we need to deal with the sales pressure points. but do we have to do it by applying pressure? Read More

Sometimes, for a little shock value, I like to tell people I grew up in the back of a liquor store. And I did -- sort of. When I was born we lived down the block from the liquor store my grandfather and uncle owned in Brooklyn, and I spent a lot of time in the stock room building castles out of liquor boxes and packing materials. We moved from Broo Read More

I like Lisa Barone's approach to creating a no-procrastination-allowed post about how important online video can be to your marketing. Read More