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Lay-a-way? Doesn't that involve some kind of a system where you pay for the merchandise BEFORE you take it home? A reasonable lay-a-way program would be a great option, allowing the customer to pay a little each week and walk out of the store with the item full paid for in 8 weeks. And yes, it usually closed the sale. It looks like some modern- Read More

Shannon Paul wrote a really clever post the other day about Cultural Immersion for the Social Media tourist. She's hitting on something that's been nagging at me. We keep saying that listening is the first step to participating in social media. But companies who are seeking to better understand social media (and it's application for their busines Read More

Everyone 'believes' in gravity. And yet, we know virtually nothing about it. We don't know how gravity waves (if there are any) are transmitted. We can't block them (anti gravity boots!) and we can't amplify them and we have no idea how fast they travel. There are very few people doing serious gravity research and development, either. But it Read More

After having worked with a number of clients as well as listened to my colleages talk about companies and folks they've worked with, I thought I'd draft up a handy list identifying the various types of clients you may run into. I've found that this list is extremely official and scientific, so you should be able to refer to it and instantly ide Read More

Here are 5 common and sometimes counter-intuitive holiday season anamolies that might sound odd at first, but aren't at all: Read More

Twitter can be a great marketing tool. But keep in mind: Twitter is a social network. Therefore, you have to treat Twitter like a social network if you want to make it work for your business. Read More

Peter Montoya, author of The Brand Called You, is the latest visitor to the BizBooks discussion series, hosted by Slate's BizBox. Submit a question before December 5th! Read More

Are there ways you can further strengthen your customer relationships, or do you think you already know everything there is to know about them? "Why" questions give you invaluable insight into the motives behind your customers' actions, letting you probe deeper into what really motivates them and what they truly value in doing business with yo Read More

This fabulous article is by Mark Tewart, whose websites include: www.marktewartlive.com,superstar www.marktewart.com and www.howtobeasalessuperstar.info He's on a virtual tour for his book, How To Be a Sales Superstar. 1. Manage things and lead people Processes should be defined and managed daily. People should be lead by example daily. Read More