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You've got a blog, you're getting into the education based, content rich, web presence thing, but sometimes you just can't think of anything to say. Don't worry, you're not alone and it's nothing to be ashamed of. Millions of marketers have begun to complain about the symptoms commonly diagnosed as Contentapation. Read More

The internet is a fast-paced environment. People can come to your website at any hour from a wide range of locations, each of them with different intentions or needs. Unlike physical retail stores, you can't see who is coming in and browsing around. You don't know much about the people reading you. How can we develop a rough profile of all these i Read More

By now you've heard the news—your paid marketing and advertising efforts are suffering from a loss of credibility with your target market. Marketing authorities Al Ries and daughter Laura have even declared the "Fall of Advertising and the Rise of PR" when it comes to building brands and perceptions in the minds of consumers. In effect, mar Read More

Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster. Nevertheless, a question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good. Well, let me correct Read More

Lay-a-way? Doesn't that involve some kind of a system where you pay for the merchandise BEFORE you take it home? A reasonable lay-a-way program would be a great option, allowing the customer to pay a little each week and walk out of the store with the item full paid for in 8 weeks. And yes, it usually closed the sale. It looks like some modern- Read More

Shannon Paul wrote a really clever post the other day about Cultural Immersion for the Social Media tourist. She's hitting on something that's been nagging at me. We keep saying that listening is the first step to participating in social media. But companies who are seeking to better understand social media (and it's application for their busines Read More

Everyone 'believes' in gravity. And yet, we know virtually nothing about it. We don't know how gravity waves (if there are any) are transmitted. We can't block them (anti gravity boots!) and we can't amplify them and we have no idea how fast they travel. There are very few people doing serious gravity research and development, either. But it Read More

After having worked with a number of clients as well as listened to my colleages talk about companies and folks they've worked with, I thought I'd draft up a handy list identifying the various types of clients you may run into. I've found that this list is extremely official and scientific, so you should be able to refer to it and instantly ide Read More

Here are 5 common and sometimes counter-intuitive holiday season anamolies that might sound odd at first, but aren't at all: Read More