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Paul is a former technology journalist who has become a leading thinker and speaker about Social Media. His first book, New Media Influencers, is the catalyst that moved many businesses to begin using social media. His new book, Secrets of Social Marketing, promises to help even more businesses. Read More

It takes three times more effort to get business from a new customer than from an existing customer, yet we're all obsessed with pursuing the next deal. Read More

Fitch Ratings is calling for the weakest holiday season in the past twenty years for retailers. For 2009, Fitch expects that these trends will continue as consumers curtail discretionary spending and look to maximize value. Emphasizing value is the key that I would take away from any of this. It's time to make customers understand what valu Read More

Recently I had the task fo creating a resource for direct marketers on social media marketing and print books are something many people rely on as a portable source of information. The challenge with print sources on internet marketing related topics of course, is that they can become outdated more quickly than other topics. As a result, I tried t Read More

Whether we like it or not, the current recession will separate the weak from the strong. For many businesses, I believe the deciding factor will be how well they recognize: The linchpin of an effective recessionary strategy is aggressive customer focus! Here are concrete suggestions on how you can recession-proof your business through better cust Read More

Out teach the competition to beat them. Jason fried of 37signals talks about how they sell more by out teaching the competition. He allays fears that if you put your 'secrets' out, your competition will copy them. Somehow, that's counter intuitive but true. Read More

When it comes to online advertising, two of your options are search engine advertising and display advertising. Another option is to use both. The walls of the holidays are gradually closing in on small businesses, and online advertising efforts should probably be at their highest rank in priority as they have been for the entire year. With th Read More

Creating effective online marketing is more important than ever — and it's not too late to maximize the effectiveness of your campaigns. Here are five ways online retailers can hit consumers' minds and wallets this holiday season: Read More

Today your brand extends far beyond your web site. This "REPUTATION CLOUD" includes all of your active marketing but it also includes all that your customers and competitors say about you online. Facebook, eBay, Twitter, Myspace, and thousands of blogs and forums all offer you opportunities to promote (and defend) your products. Are your marke Read More