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So what's unprofessional behavior got to do with real estate blogging supremacy? Quite a lot. Let me show you how through these 6 tips. Read More

A lot of the focus in the search marketing world—both paid and organic—is on the technical and quantitative side. And that's understandable, given the technical background of many of the practitioners and the perception that those elements are relatively easy to control. But many search marketers do themselves and their clients a disservice by not Read More

Women make up over half of the population and workforce and they influence the large majority of purchasing decisions. So why aren't women obtaining those same levels of success as men in the business world? Is a good-old boy network stifling women? Do women lack the skills, abilities or experience to reach higher levels of success in greater numb Read More

The majority of buyers said their cycle's duration was 6 months, or longer. The problem is that most marketers stop and start their marketing campaigns in less than 6 month increments. When they stop and start, they forfeit the continuity, consistency and engagement they've built up to that point and start over with a new campaign. Read More

Pay per click is an advertising laboratory. Every new account, every adgroup, every keyword, every ad is a test. There are no guarantees when you start - which keywords will work, which ads, which search networks, and so on. Everything's a test in the beginning. And no matter how long your account has been running, the way to improvement is always Read More

On Friday Google launched 'SearchWiki', a functionality that allows users to customize their own search results and put them in control by allowing people to edit, review, delete and even add pages to the same search results. Read More

Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate. Read More

With revenue slumping for many companies due to the economic downturn, many marketing and sales executives are realizing taking steps to avoid being too slow to respond to the interest of a prospective buyer. The traditional industry guidelines have suggested 24 to 48 hours was an acceptable response time for web leads, but many companies are now Read More

It's a perfect day to grab something warm and curl up with a good read or five. Read More