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The financial crisis will have a detrimental impact on our marketing and sales budgets in 2009. In this crisis, marketing leaders need to re-invent marketing not just as a functional discipline, but as the business fiber that connects prospects to companies like never before. Read More

Everyone wants to know how to succeed in an online world of blogs, Twitter, and LinkedIn. The key is to understanding how your offline networking skills still apply in a social media world. Read More

Valuable and relevant content delivered to prospects and customers (called content marketing or custom publishing) is one of the best marketing methods on the planet. Here are 42 ways you can generate great content for your customers. These are applicable for small, medium and large-sized businesses and associations. If you have any additional, pl Read More

Best-selling author Scott Fox interviews Rich Brooks about Twitter marketing. Great hour long FREE PODCAST that covers - How can Twitter help grow my business? - What makes a good "tweet" message? - What specialized tools like TweetDeck, Twhirl, Tweetlater, Twitpic, Tweetbeep, or Twitterfeed do we recommend to maximize your Twitter time? - Read More

Every marketing tactic gets more scrutiny when budgets face the sting of a struggling economy. Here is a glance at how marketers expect to tailor their investments in digital tactics during a downturn. Read More

As a business owner, it might seem enticing to send an e-mail blast about the latest product or service your company offers to everyone on your list. However, before you do, take a few minutes to see how segmenting your customer base provides more-focused advertising, as well as more sales and marketing opportunities. Read More

Naturally, this has led many individuals, sites and businesses seeking higher rankings to employee tactics that are plausibly removed from the direct exchange of capital for links, and while link brokers and link sales still thrive, they do so in an ever-increasingly paranoid & underground realm so as not to risk discovery and devaluation. In this Read More

Customer feedback in the consumer marketing world has become an art form. Comparatively, B2B companies seem to lag far behind in having clear, sustainable ways to collect feedback, as well as having formal business process to make sure collected feedback is actionable. Read More

Let the Motrin ad backlash be a lesson to those who think 'viral' is always a good thing. Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us the bad vers Read More