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In the ongoing effort to achieve relevance in online advertising, marketers increasingly use combinations of ad exchanges and networks to gain the most efficient and successful audience targeting and reach. But innovation is opening up new pricing models and value added services. Read More

Over at Junta42 Joe Pulizzi has announced the quarterly update of his Junta42 list of content marketing blogs. I'm happy to say Online Marketing Blog was again included in the list. This time in a slightly improved position as you can see below. I must say, being included on a list with Brian Clark, Jeremiah Owyang, Brian Solis and David Meerman S Read More

Want to get more customers to your web site? Best-selling author, Scott Fox, lays out his "Distributed Engagement" theory of online marketing that can boost your sales. Learn why you should reach out to customers online where they already are - Facebook, Message Boards, Online Communities, Twitter - instead of hoping and waiting for them to Read More

Here is an updated tutorial on Buying Business Leads containing a list of service providers offering raw materials and additional qualification services to help marketers launch and manage their lead-generation campaigns. Read More

Conversions come in all shapes and sizes: clicks, calls, sales, online, offline, and many, many more. The only problem with these conversions is that most advertisers still lack the ability to find out what their conversions are or where they're coming from. Read More

Asking questions by leaving messages in people's voice mail is tough, but not impossible. These 8 rules teach you how to create brief but useful messages for prospective customers, or use a question as a teaser that leaves your prospect eager to learn more about what you can offer. Read More

Blogging is more than just posting your views, thought, opinion, and share. There are many specialized tools available on the Internet that can enhance your website to a outstanding extent and the only way to know what is going to work to your profits is to giving them try out! Here is a list of 50 useful blogging tools that will help you in picki Read More

Why do bloggers put so much focus upon growing RSS subscriber numbers to their blog if most of them only ever read your content in Feed Readers and don't visit your blog? Read More

The top 4 ways to propel your website rankings, traffic, lead generation and sales are as follows. 1. Properly optimize your Google Adwords account. This involves installation of Adwords Conversion Tracking, building proper Adwords Keyword Lists, have a proper keyword tool to do your keyword research, conducting ad copy A/B variate split testing Read More