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Here are some PC applications for bloggers.... Read More

If you've been doing B2B Marketing for any length of time you know who Brian Carroll is. If you don't know who he is, you should. His eBook, Eight Critical Success Factors for Lead Generation, is a must read for “lead generation specialists committed to the long-term proposition that digging for leads, educating prospects, navigating the nuance Read More

While you might not be able to create content that has the scale or complexity of Google's, it's easy to create marketing content that's equally as magnetic. Just be creative. More specifically, there are three things you should do: Read More

Because customers often use price as the dominant factor in a sales negotiation, sales pros need to demonstrate that sometimes the higher price is actually a better solution — a higher value. Here's how asking the right questions and utilizing value-added selling techniques can help salespeople satisfy their customers without getting themselves c Read More

How do you turn an initial contact with a prospect into a fully-fledged business relationship? It's the essence of sales - but it's an area where many people really struggle. Read More

On page 6 they say "Improve the structure of your URLs". The authors point at URLs that have lots of dross like 'mysite.com/folder1/1089257/x1/0000002a.htm' and say that's not user friendly. They're right. What they don't say is that this URL is clearly dynamically generated. No sane human being would create a page address like that. Read More

Guy Kawasaki, best-selling author and former Apple evangelist, talks about how he became successful, and how you can do it too. Read More

Whether you are advertising your small business in print, putting together a small business email marketing campaign, or cross marketing using various media types, working through the steps below will put you on the right path to success, as well as help ensure you get the desired outcomes from your marketing work and dollars. Read More

So make the most of business blogging. Follow a few rules and you'll have a business blog that actually helps you grow online: Read More