As a business owner, it might seem enticing to send an e-mail blast about the latest product or service your company offers to everyone on your list. However, before you do, take a few minutes to see how segmenting your customer base provides more-focused advertising, as well as more sales and marketing opportunities.
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5 Effective Ways to Segment Your E-mail List and Increase Response Rates
Posted by rupalik under Online MarketingFrom http://blog.oneims.com 5836 days ago
Made Hot by: on November 24, 2008 2:39 am
8 Ways to Buy Links Without 'buying links'
Posted by himangim under Online MarketingFrom http://www.seomoz.org 5836 days ago
Made Hot by: on November 24, 2008 2:37 am
Naturally, this has led many individuals, sites and businesses seeking higher rankings to employee tactics that are plausibly removed from the direct exchange of capital for links, and while link brokers and link sales still thrive, they do so in an ever-increasingly paranoid & underground realm so as not to risk discovery and devaluation. In this
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Customer Experience Index Scoring
Posted by mona19 under MarketingFrom http://blog.reachforce.com 5837 days ago
Made Hot by: on November 21, 2008 7:46 pm
Customer feedback in the consumer marketing world has become an art form. Comparatively, B2B companies seem to lag far behind in having clear, sustainable ways to collect feedback, as well as having formal business process to make sure collected feedback is actionable.
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Motrin teaches us the good and the bad side of Viral
Posted by 77Lab under Online MarketingFrom http://lab.77agency.com 5836 days ago
Made Hot by: on November 21, 2008 7:40 pm
Let the Motrin ad backlash be a lesson to those who think 'viral' is always a good thing.
Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us the bad vers
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Google rolls out the Search-based keyword tool
Posted by 77Lab under Online MarketingFrom http://lab.77agency.com 5836 days ago
Made Hot by: on November 21, 2008 7:37 pm
Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the 'unused' keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign.
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How to Avoid Marketing Failures
Posted by rupalik under MarketingFrom http://blog.oneims.com 5836 days ago
Made Hot by: on November 21, 2008 7:33 pm
While we are all eager to launch a new campaign and wait for the conversions to come rolling in, it's not a bad idea to make sure you aren't making some of the most common mistakes people make. Make sure to make a mental note of this and avoid them at all costs.
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Do you understand how sales intimacy really works?
Posted by d2kd3k under SalesFrom http://trustedadvisor.com 5835 days ago
Made Hot by: on November 21, 2008 7:32 pm
One of the rules of etiquette is that intimacy has a pace and a sequence. Some things are done only after other things, and usually with a certain elapsed time. Successful salespeople know that that exactly the same rules apply in sales.
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6 Key Email Marketing Trends You Cannot Ignore
Posted by mona19 under MarketingFrom http://www.sitepronews.com 5837 days ago
Made Hot by: on November 21, 2008 5:27 am
ONE OF EMAIL'S STRENGTHS IS how well it continues to adapt to all the shifts and changes that constantly reshape the marketing landscape. However, those adaptations have implications that affect the way you use email to market today and in the near future.
While as many as a dozen trends might affect email marketing today,
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Check Your Site Usability With These Fun Tools
Posted by himangim under MarketingFrom http://www.searchenginejournal.com 5837 days ago
Made Hot by: on November 21, 2008 5:25 am
Usability (as well as accessibility) is a too broad topic to be discussed in one post of course. Besides, I am no professional web designer or usability professional to offer any expert advice on that. Still I've come across a couple of fun and useful tools that should be shared at SEJ:
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Google's New Search-Based Keyword Tool Tells You What Keywords You're Missing
Posted by mona19 under MarketingFrom http://searchengineland.com 5837 days ago
Made Hot by: on November 20, 2008 7:16 am
Beyond the advertisers point of view, you can use this as a nice competitive analysis tool. You can see data about which keywords are relevant to any site on the Internet — so, if you are getting into a new line of business and want keyword data, just plug in the site's domain and click go.
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