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Do consumers respond more positively to digital media ads (e-mail, banner ads, ads on gaming sites and social networking sites) or to ads in traditional media? The ansewr might surprise you. Read More

Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. If you were making a "Twitpitch" about your business, it would be over by now. A what? A Twitpitch forces you to tell your company's story in 140 characters (about 20 words), the maximum length of a message on Twitter, a microblogging platform that is gaining p Read More

For small businesses, preventing theft and fraud by employees can be an uphill struggle. Now a new generation of security technology aims to give small businesses an inexpensive defense against unscrupulous employees. Some of these systems let business owners who are on the road check their security cameras over the Internet and get email alert Read More

What one factor leads to successful outcomes in meetings with clients and prospects? Research shows the more time clients and prospects spend talking in a meeting, the more likely they are to feel good about it and have a positive opinion of their advisor. Here are 3 steps to getting clients and prospects talking in a meeting —- and the three most Read More

Brand reputation, or what your customers think about your business, is crucial for any small company that wants to attract new clients and grow a business. What one customer says in a blog or product review can directly influence another customer's decision to choose you over your competitors. Here are four ways you can monitor your brand onli Read More

If you've ever gone to a business networking event and (a) wondered who to talk to, (b) wondered what to talk about, or (c) left the event with a handful of business cards but not solid leads, this is a great article to help you make those meetings more productive and focused. Read More

Do you use script books to talk to your prospects? If so, it's time to set them aside and learn this one easy skill that will move you leaps and bounds beyond your competition in network marketing. Read More

When you have a dedicated sales force and superior product, why do you lose so many sales to "low price?" Colleen Stanley of SalesLeadership explains for reasons great sales teams run into this problem. Read More

It should be a simple thing but simply saying, "Hello, welcome to our email list", isn't the way to invite or welcome new subscribers into your database. Could not knowing what to say to new members be what is keeping most email marketers from sending welcome messages? It definitely could. Which brings me to the point: just what should an email Read More