Marketing | Small business news; tips; networking

Our New President, Barack Obama - Marketer of the Year - http://blog.reachforce.com

Posted by mona19 under Marketing
From http://blog.reachforce.com 5642 days ago
Made Hot by: on November 10, 2008 12:40 am

Obama and his team understood their target demographic/markets and how to use a mix of multi touch, multi level and multimedia platforms to reach these people where they were already hanging out. By using video game ads, Twitter, an active online community, and a list of other marketing vehicles, the Obama marketing team understood the importance Read More

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A Business Reporter's 4 Tips for Pitching Your Company

Posted by himangim under Online Marketing
From http://blog.hubspot.com 5642 days ago
Made Hot by: on November 10, 2008 12:38 am

As a reporter and editor at Forbes Magazine, Erika Brown handled a lot of story pitches from companies. Now she's director of marketing and business development at Matrix Partners (one of HubSpot's investors), making pitches of her own. In an interview earlier this fall, Erika explained to HubSpot's Karen Rubin how she thinks companies should p Read More

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Common SEO Mistakes and Tips To Avoid Them

Posted by rupalik under Online Marketing
From http://seoarticles4u.com 5643 days ago
Made Hot by: on November 10, 2008 12:36 am

Creating a duplicate title tag is one of the most common mistakes in SEO work. The title tag is the words or phrases, which appear at the top of the browser when the page is displayed and is what the search engines display for the first line of the site link in their results. Search engines give a lot of importance to the title tags. When more tha Read More

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What is the Real Value of a Link?

Posted by mona19 under Marketing
From http://www.seodesignsolutions.com 5643 days ago
Made Hot by: on November 10, 2008 12:36 am

Links come in many shapes and sizes, internal, one way, reciprocal, editorial or contextual, etc. Not that we are laying claim to specifics here, however, based on trial, error and observation, here are a few factors to consider when building links. Read More

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The Key to a Winning Sales Angle | MindValley Labs Internet Marketing Blog

Posted by himangim under Online Marketing
From http://blog.mindvalleylabs.com 5643 days ago
Made Hot by: on November 7, 2008 10:18 am

In this video, Kenneth unveils his simple formula for a winning marketing angle. It's powerful, yet nothing complicated. The key to a winning sales angle is dominant emotion. Watch the video below to learn how to: 1. find your prospect's dominant emotion and 2. incorporate it into your marketing. Read More

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Small-Business Owners Lobby to Cut Credit Card Fees

Posted by SmallBusinessExpo under Sales
From http://www.nytimes.com 5643 days ago
Made Hot by: on November 7, 2008 10:18 am

Small merchants have long chafed at the fees they must pay banks every time a customer swipes a debit or credit card. But now, with business slowing and every dollar important to their bottom line, some merchants are pushing for changes. Read More

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Lead generation playbook: 5 steps to a 375% conversion lift

Posted by rupalik under Online Marketing
From http://www.marketingexperimentsblog.com 5644 days ago
Made Hot by: himangim on November 7, 2008 10:17 am

In the years that I've been writing about sales and marketing, Brian Carroll has been one of the sources I trust the most, hands-down. He understands both sides in a way that many self-styled gurus don't. He knows what does and doesn't work in real-world situations, and he offers practical advice, not fluff. Best of all, Brian isn't afraid to Read More

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How to Price Your Product or Service

Posted by smallbizbee under Marketing
From http://smallbizbee.com 5643 days ago
Made Hot by: on November 7, 2008 6:29 am

Pricing, the all important business decision that can make or break you. Determining how to price your products and services deserves more than a little bit of your attention, but the good news is it doesn't have to be as difficult... Read More

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Does Prospect Segmentation Work?

Posted by mona19 under Marketing
From http://marketinginteractions.typepad.com 5644 days ago
Made Hot by: on November 7, 2008 4:58 am

The point being that sending email that lacks relevance is a waste of your time and it can do more harm, than good. By blasting out messages to people who could care less, especially when you really miss the mark, you chance your potential buyers thinking your company is clueless and doesn't care about them. Read More

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Get gatekeepers on your side — get access to decision makers

Posted by ashlyrevi under Online Marketing
From http://www.p2w2.com 5645 days ago
Made Hot by: on November 6, 2008 8:55 pm

This strategy --- of empathizing with the role of another professional, however lower down in the hierarchy --- costs very little but gets you rich returns. Read More