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As social media has experienced a meteoric rise, it has given birth to a new form of marketing, social influence marketing, which focuses on engaging consumers on their own terms—what they want, where they want, and in the language and format of their choosing. The question that continues to haunt marketers, though, is what do they want? Read More

Fence sitters can take up inordinate amounts of a salesperson's time and energy, often with little to show for it. But some of the best customers are also slow to decide, especially in the early stages of a business relationship. Use this three-step approach to sort out real opportunities from dead-enders and get the sales process moving — or fig Read More

Research confirms what you've probably suspected: Buyers are deeply irrational beings. Studies show that even savvy buyers don't always make logical decisions about what they need and what's in their best interests; they often buy with their hearts first and their heads second. Here's how to effectively engage customers on an emotional level. Read More

I had a salesman in a car dealership lie to me once about having an add-on product in stock, because he didn't want the hassle of going to dig the unwieldy item out of the store room. Read More

We've been talking a lot lately about the role social media is playing in business, and how companies are beginning to leverage a social media presence in order to grow. I thought it would be interesting to see who is killing it more on the social media landscape, men or women? Read More

I touch a lot of sites every month -- some small, some large, some that we built, and some that were done by outside firms. In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories. Read More

Google has made two major changes to the AdWords algorithm to improve the quality of the calculation and render it "fairer." Read More

You were absolutely sure you had the sale, but it fell through in the end. What happened? Chances are, you didn't pre-close. Read More

Flossie.com, a New Zealand-based, female-centric Web site full of fashion, beauty, sex and dating, entertainment and career tips, recently launched. In an effort to convey the site's abundance of content for women of all ages, Flossie.com launched a campaign on a busy New Zealand street using a vending machine that dispensed living, breathing, Read More