Marketing | Small business news; tips; networking

Traditional advertising tactics fail on social networks - http://www.bizreport.com

Posted by JohnH under Marketing
From http://www.bizreport.com 5745 days ago
Made Hot by: on September 20, 2007 12:47 am

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it's affecting their return o Read More

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Search Engine Optimization Tools, Tactics & Resource Center

Posted by ArmadaIG under Marketing
From http://www.wdfm.com 5742 days ago
Made Hot by: on September 19, 2007 11:46 pm

I thought this was a excellent list of SEO tools. I've learned a lot about my web site. Some of it not so good. Read More

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How Banner Ads Affect Our Memory

Posted by JohnH under Marketing
From http://www.technologyreview.com 5744 days ago
Made Hot by: on September 19, 2007 9:09 pm

A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web Read More

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Landing Page Optimization

Posted by ureach under Marketing
From http://www.marketingexperiments.com 5743 days ago
Made Hot by: on September 19, 2007 9:02 pm

How can you avoid sending conflicting messages about your value proposition and protect your landing pages from flow disruption? Professional markete Read More

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Stark contrast in use of new media between b-to-b, b-to-c companies

Posted by JohnH under Marketing
From http://www.btobonline.com 5745 days ago
Made Hot by: on September 17, 2007 11:07 pm

While b-to-b and b-to-c marketers are both embracing new media platforms, there are some marked differences in their usage, goals and, perhaps most i Read More

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Why You Should Embrace the New Social Media News Release

Posted by JohnH under Marketing
From http://www.searchengineguide.com 5744 days ago
Made Hot by: travelindiaa on September 17, 2007 11:04 pm

While the idea of two way communication terrifies some old-school PR execs, the revolution of social media has others salivating at the idea of engag Read More

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Five rules of great referrals

Posted by ArmadaIG under Marketing
From http://blogs.bnet.com 5743 days ago
Made Hot by: kinanti on September 17, 2007 10:10 pm

This is the post you've been waiting for. Here are the five rules for getting referrals that generate sales: Read More

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Engaged Internet users oblivious to banner ads

Posted by JohnH under Marketing
From http://www.bizreport.com 5747 days ago
Made Hot by: travelindiaa on September 17, 2007 1:47 pm

If it looks like an ad, flashes like an ad or is disguised as an ad your site visitors probably won't notice it, according to a new report on the old Read More

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Online Advertisers Start to Think Locally

Posted by JohnH under Marketing
From http://www.emarketer.com 5746 days ago
Made Hot by: travelindiaa on September 17, 2007 1:47 pm

eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007. Read More

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Deliverability Study: Email Sender Authentication Checks on the Rise

Posted by JohnH under Marketing
From http://www.marketingcharts.com 5746 days ago
Made Hot by: tiroberts on September 17, 2007 1:47 pm

A new email deliverability study signals an increasing reliance on the Sender Policy Framework (SPF) authentication method to determine whether the e Read More