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Web 2.0 — it isn't as complicated as it sounds and it is very beneficial for you to learn more about it. Let me start by saying that you are probably already using Web 2.0, but you don't know it. Web 2.0 is a term that is being heard more often each day. These are great new options that we have on the internet and they can be very beneficial to yo Read More

Do you remember your first sale? The first time somebody paid you for your product, service, or information? I sure do, and I bet I'm not alone in getting that giddy feeling when somebody was actually paying me! What a thrill, and my enthusiasm was through the roof. Read More

When you hear the term Generation Y, what do you think of? iPods? Instant messaging? Online communities? If so, you're on track. But as a B2B marketer, you should add target market to that list. And if you don't think this demographic is part of your audience, think again. Read More

While the principles and advice in that column apply to all of the "big three" search engines, there's one QS factor that's only part of Google AdWords: the Account Quality Score. It affects keyword minimum bids -- the bid prices Google says are the lowest ones Google will accept in order for a keyword to be eligible for ad display. Late last Read More

Small business is driving this economy moving forward. Here's some reasons why. Read More

It's no secret that anchor text of your links help increase your prominence in Google's rankings. The simple idea here is that instead of having your links say “click here” or “more info”, you should put your keywords in the the anchor text to increase your relevancy score for those keywords. Read More

In July I did a feature on Guy Laliberté (Stick To Your Dream - Guy Laliberté), founder of Cirque Du Soleil. I wanted to expand on that profile today by sharing how Guy compares running business to playing poker (Guy is also a skilled poker player in his free time). Read More

The results are in from our most recent poll! I asked you what the best business advice was that you ever received and you replied in full force! Here are the results below. Thank you everyone for participating and I hope you find kernels of wisdom here that you can apply to your business: Read More

Healy Jones, a Boston VC, shares his thoughts on whether it makes sense to pay for impressions or for conversions. Something to think about in this downturn - better to pay to generate revenue than brand building. Read More