How brands thrived during the Great Depression

Avatar Posted by wontonu under Marketing
From http://www.imediaconnection.com 5814 days ago
Made Hot by: on November 5, 2008 7:13 am
Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival. To begin, not all was doom and gloom during the Great Depression. It was a time when those who knew what they were doing made great economic strides, and the very nature of the Depressi Read More

Local Search Marketing Tips for B2B Marketers

Avatar Posted by mona19 under Marketing
From http://searchengineland.com 5818 days ago
Made Hot by: on November 4, 2008 3:51 am
B2B marketers establish conversions - or desired actions - throughout their customers' buying process. These actions may take place online, on the phone, or live at a specific location. Regardless, many occur at the local level. Local search enables marketers to capitalize on these interactions and differentiate your firm based upon one very impor Read More

Landing Pages and the Decision-Making Process

Avatar Posted by mona19 under Marketing
From http://searchenginewatch.com 5818 days ago
Made Hot by: on November 4, 2008 3:50 am
The key to properly applying this model to landing pages is to make sure that there's continuity and flow to support a visitor's progression through each of the steps. None of the steps can be skipped, and all of them must happen in sequence. That's not to say that equal emphasis should be placed on each within your landing page, or that visito Read More

Do These 3 Common Copywriting Mistakes Keep Your Readers from Buying?

Avatar Posted by rupalik under Marketing
From http://www.copyblogger.com 5815 days ago
Made Hot by: on November 4, 2008 3:50 am
Why isn't that great content translating into more sales? Let's look at three common copy mistakes that keep your readers from becoming customers, and how you can turn that around. Read More

The Truth About Marketing Demographics

Avatar Posted by mona19 under Marketing
From http://marketinginteractions.typepad.com 5818 days ago
Made Hot by: on November 4, 2008 3:50 am
As more and more marketers and salespeople grapple with how to segment their leads and personalize their messaging, the question of demographics is asked. If you've created an emarketing campaign lately, you've likely been asked, what's the customer profile you're targeting? Read More

The Mark Twain Guide to Better Blogging

Avatar Posted by rupalik under Online Marketing
From http://www.copyblogger.com 5818 days ago
Made Hot by: on November 3, 2008 9:26 pm
If there has ever been anyone who had something brilliant to say about almost everything, it would be Mark Twain. And there's no doubt in my mind that he would make an excellent blogger. Read More
3 Alternatives to Promoting Your Blogs Homepage That Convert First Time Readers to Loyal Ones Read More

The Lazy Blogger's Guide to Finding Great Post Images | Copyblogger

Avatar Posted by rupalik under Online Marketing
From http://www.copyblogger.com 5818 days ago
Made Hot by: on November 3, 2008 3:49 am
Writing a great blog post is a lot of work. There's the planning, the headline, the writing, the rewriting, the rewriting, the rewriting. As the cliché goes, a picture is worth a thousand words. So why not let your images do some of that writing for you? Read More

Retailers Get Social with Facebook

Avatar Posted by ArmadaIG under Marketing
From http://www.emarketer.com 5819 days ago
Made Hot by: on October 31, 2008 8:02 pm
Facebook is the social media site of choice for many US online retailers, judging by an August 2008 study by Internet Retailer and Vovici. Nearly one-third of responding businesses said they had a Facebook page, compared with 27% that had a MySpace page and just over one-quarter that had a page on YouTube. Read More

Marketing to India: The New Frontier for American Business

Avatar Posted by morecowbell under Global
From http://www.marketingprofs.com 5821 days ago
Made Hot by: on October 31, 2008 2:33 am
Marketing executives and entrepreneurs alike have rushed to China in the last decade. Yet, today, India offers an excellent, although somewhat misunderstood, alternative Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!