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Surviving and even thriving in this turbulent economic period has everyone looking to cut costs. From our newest and recently published Email Marketing Benchmark Guide, herefs a timely chart for marketers. It says: Keep email off the chopping block. Read More

Are you wilting in a market meltdown? If you're a real estate agent, there is a good chance that a daisy chain of financial disaster—collapsing housing bubble, wave of sub prime defaults, frozen corporate credit markets—has become your worst nightmare. Read More

One of the simplest things to do to get your contact in front of other bloggers in these circumstances is to email them to let them know of your post and/or to suggest it as a potential story for their own blog. Read More

Implementation is a critical part of the SEO process. This is where we actually make the recommended changes to the Web site. It's also where way too many SEO projects go wrong. As much we try to ask all the hard questions before an agreement is signed or a single check is cut, there are some who fail to realize the commitment of time/resources Read More

Every Page has a Unique Title and Keyword Phrase Page title is the most important signal to search engines that a web page is unique and important. The title describes the content search engines and web travelers will find when they arrive at your page. SEO Experts know that web searchers click, they are more likely to go for search engine results Read More

Yahoo is giving advertisers the ability to target ads by ZIP code rather than just by city and state. The ZIP code targeting feature analyzes a searcher's Internet Protocol (IP) address and manually-input user data, then serves ads based on their location. Read More

For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the e-tailing group's third annual “Mindset of the Multi-Channel Shopper Holiday Survey.” Read More

I can't believe a new feature from Google isn't getting more notice, because it converts already-existing links to your site into much higher quality links, for free. The Google webmaster blog just announced that you can find the pages that link to 404 pages on your site. Read More

E-mail lead-nurturing programs that garner the highest clickthrough rates are those that send e-mails to prospects at least three to four times a month, compared to programs that send just one e-mail a month. Read More