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Content marketing is the art of understanding exactly what buyers need to know and delivering it to them in a relevant and compelling way. This extends way beyond product information into the realm of best practices, case studies, success stories, and more. Read More

As the financial world imploded last week (my 401k is now a 200.5k), I sat in Florida at my company's client summit listening to industry experts and national advertisers trading best practices and tactics for prospering in an increasingly complex local media world. Read More

Lessons for Entrepreneurs.. Read More

It's the perfect storm — tough economic times — budget scrutiny — the Q4 numbers chase — budget planning for 2009. As Reachforce CEO Suaad Sait says, this Fall is a marketers 'oh-crap' moment when we start asking ourselves if there is enough fuel (or money to provide the fuel) in the lead generation engine to fulfill current year sales needs and f Read More

Your content is great and deserving of links. The problem? No one knows about it. Let's explore some often overlooked methods to promote your content for exposure, traffic, and link building. I commonly hear from people that their site has great content and others should be linking to it, but it isn't happening. Why? First, the Web already has Read More

Building your brand has both short and long term effects. In the short term, you'll forge stronger relationships with the people that know you and love you. In the long term, you'll have a healthier, more focused brand and be better equipped to take advantage when the economy turns upward again (and yes, it will). Read More

Niche searchers dig deeper on the Web to find landing pages with the most relevant results. Use long-phrase searches from your log files to optimize results for any search. Read More

At the DMA08 conference in Las Vegas this week, the “Search Engine Experience” panel on Tuesday was presented with a number of site reviews which are great sessions because the audience gets free SEO consulting advice and speakers get to demonstrate their expertise. Read More

You can, within the limits of ethics and accuracy, represent yourself any way that you want on the Internet. Your landing page isn't written on stone tablets; it's the most ethereal of objects -- a set of bits that reside on a computer hard disk and are accessible to the world. Read More