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When times are good, anybody can sell. It's at times like this that you find out if you're really a sales professional— or just an order taker. Here's the good news. Chances are your competitor — the sales guy down the street — is obsessing about the economy when he should be out selling. So that means that you've just been handed an incre Read More

With the National Retail Federation predicting just a 2.2 percent increase in holiday spending, the lowest since 2002, consumers will be looking to retailers' and e-tailers' promotions to help them make the best shopping decisions. In a Target Marketing Group webinar, "60 Minutes to Accelerate Your Holiday Sales," e-mail marketing experts o Read More

I promised a follow up on my tutorial on using Wordpress as CMS, where I would put together some conclusions. While these tips are not rocket surgery by any means, I just thought it would be nice to have some closure on that three part tutorial. So here goes: Read More

“What is the best way to get Search Engine Traffic to Your Blog?” You can see that Search Engine Traffic is not the biggest source of traffic (social media takes that award) but it is significant considering the site gets over a million visits a month. Read More

Let's face it, we're experiencing more than “interesting” economic times, especially those with a marketing responsibility in-house and at agencies. Read More

Dr. Garth Davis of Discovery Channel's "Big Medicine" interviewed on "On the Road with IV". The segment was interrupted by hurricanes hitting both Ingrid Vanderveldt's and Garth Davis' locations, but continued after the interruption. Read More

Popularity of a website. Effective web content writing is not a collection of difficult words but an expression of organized information, expressed in a lucid way so that a casual reader can understand it easily manner. If your website contains insufficient content and is crowded with images, it will not be able to retain the attention of the visi Read More

Putting aside the technicalities; a website is a promotional vehicle on the web which endorses client's business. Now, there are billions of webpages on the web conforming to the same idea of improving their market share in the virtual world. This gives rise to the competition between various players offering similar services which has necessitat Read More

I confess it's been hard to cut through the myriad messages of alarm and preoccupation coming from every which way in the last couple of weeks, and think rationally. As a human who is highly invested in relationships, how all of the recent events are connected has impacted me to varying degrees. Read More