Marketing | Small business news; tips; networking

25 Excuses You Can Have During the Recession - http://www.chrisbrogan.com

Posted by mona19 under Marketing
From http://www.chrisbrogan.com 5685 days ago
Made Hot by: on October 16, 2008 9:16 pm

I was looking through my supplies in preparation of launching my pirate ship, and I came across a whole bunch of excuses that I wasn't using any longer. I'm not sure where I got some of them, because they sure don't look familiar to me. Being one to share, I wanted to make sure you had the opportunity to take these excuses and use them yourself, i Read More

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Influential Marketing Blog: How To Launch A Successful Blog In The First 90 Days

Posted by himangim under Online Marketing
From http://rohitbhargava.typepad.com 5685 days ago
Made Hot by: on October 16, 2008 8:58 pm

Starting a blog is not for everyone. There are lots of reasons not to blog, including having the time to keep a blog up to date, having something to say, and the fact that blogging is becoming an increasingly crowded space making it far tougher to stand out than it may have been in the past. Why would I start a post about successful blogging with Read More

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How to Write a Story That Sells

Posted by rupalik under Online Marketing
From http://www.copyblogger.com 5685 days ago
Made Hot by: on October 16, 2008 8:56 pm

One of the best ways to sell is to use a narrative format, which is a fancy way of saying tell a story. Stories are engaging and enjoyable, so they don't feel like a sales pitch. Read More

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3 New Demographic Segments Emerging in Economic Maelstrom

Posted by mona19 under Marketing
From http://www.marketingsherpa.com 5685 days ago
Made Hot by: on October 16, 2008 8:55 pm

Right now, classic demographics, such as 'Men aged 18-24,' just won't cut it anymore. I've asked MarketingSherpa's research team to conduct a formal study examining the changing demographics of our fair nation in the face of this seemingly endless series of economic crises. You can expect new demographic reports to appear in future Sherpa new Read More

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Does negative advertising work?

Posted by himangim under Online Marketing
From http://www.directcreative.com 5686 days ago
Made Hot by: on October 16, 2008 8:53 pm

Yes. No. Well, sometimes. Whether negative advertising works depends on who you ask. Ask a political campaign manager, and the answer is yes. Ask an product advertising manager, and the answer is no. Usually. I'm thinking about this for two reasons: Read More

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17 Features for E-Commerce Success | Internet Marketing Strategy: Conversation Marketing

Posted by himangim under Online Marketing
From http://www.conversationmarketing.com 5686 days ago
Made Hot by: on October 16, 2008 8:48 pm

If you read my previous post, you know I'm pretty angry right now. I don't like seeing good people get lousy service, especially when it hurts the future of their business. So I've channeled that anger into a list of things that any competent internet mar Read More

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Email is not FREE!

Posted by mona19 under Online Marketing
From http://marketinginteractions.typepad.com 5685 days ago
Made Hot by: on October 16, 2008 9:14 am

When people start talking about communication delivery as being cheap or free, it's often indicative of the amount of effort they tend to expend. This is because the perception of FREE skews how you think about the tool. It's one of those "just because you can, doesn't mean you should" things. Read More

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Become a Spammer: Learn Better E-mail Marketing Habits | Internet Marketing Strategy: Conversation Marketing

Posted by himangim under Online Marketing
From http://www.conversationmarketing.com 5685 days ago
Made Hot by: on October 16, 2008 9:14 am

When I say 'become a spammer' I mean it in the FBI/Mulder profiling way, not the Buy-lots-of-servers-and-send-out-millions-of-messages-an-hour way. You can become a far better e-mail marketer if you study really crappy e-mail marketing. All those e-mails that look like they were written by a troupe of crazed chimpanzees hold invaluable lessons i Read More

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How long does it take to convert an inquiry into a qualified lead?

Posted by rupalik under Online Marketing
From http://www.etisales.com 5685 days ago
Made Hot by: on October 16, 2008 9:11 am

Here you can see that about 80% of the qualified leads were completed within 1.5 hours - in one or more conversations with the decision maker. Read More

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Help for the Holidays

Posted by MattMcGee under Online Marketing
From http://online.wsj.com 5687 days ago
Made Hot by: on October 15, 2008 8:07 pm

The WALL STREET JOURNAL offers a list of tips for online marketing success during the upcoming holiday shopping season. And yours truly is even quoted in there. :-) Read More