Marketing | Small business news; tips; networking

Posted by ArmadaIG under Marketing
From http://blogs.bnet.com 6200 days ago
Made Hot by: on October 17, 2007 9:07 pm

For most sales reps, rapport-building is easier in person than on the telephone. The reason is simple. In human-to-human communications, appearance (facial expressions, body language, semiotics) often communicates as much, or more, than the specific words that are spoken. That's why basic sales training always starts with how to dress, how to give Read More

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The Right Way to Use Web 2.0

Posted by ArmadaIG under Marketing
From http://www.businessweek.com 6187 days ago
Made Hot by: on October 17, 2007 8:08 pm

Entrepreneurs are eager to use the rapidly emerging social networks and blogging tools to get closer to their customers, but first they need to devel Read More

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Shut up, listen and sell

Posted by Becky under Sales
From http://www.btobonline.com 6172 days ago
Made Hot by: on October 17, 2007 8:07 pm

Contrary to popular belief, to be a successful salesperson, it doesn't matter how much you know about your product or service. It also doesn't matt Read More

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Why Reps Don't Get Good Referrals

Posted by ArmadaIG under Marketing
From http://blogs.bnet.com 6200 days ago
Made Hot by: on October 10, 2007 7:56 pm

Most sales reps are trained to ask for referrals when they make the first sale to a customer, typically with a question like: “Do you know anyone els Read More

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Testing Local Online Advertising Approach

Posted by alphalife under Marketing
From http://www.bizmord.com 6199 days ago
Made Hot by: on October 10, 2007 7:55 pm

Maybe it's because Google and others have demonstrated there's money to be made at the local level through self-serve, but it seems as if there are Read More

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12 Sites for Promoting Your Local Business

Posted by JohnH under Marketing
From http://www.smallbusinessnewz.com 6204 days ago
Made Hot by: on September 23, 2007 7:29 pm

Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow. By Igor Mordkovi Read More

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Customer Service - Be Genuinely Interested In Your Customers

Posted by Becky under Marketing
From http://www.allbusiness.com 6204 days ago
Made Hot by: on September 23, 2007 6:30 pm

Real world tips for treating your customers like they're the only ones in the world. Read More

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Referrals as a Sales Strategy

Posted by ArmadaIG under Marketing
From http://blogs.bnet.com 6200 days ago
Made Hot by: on September 23, 2007 6:29 pm

Now that you know how to get a truly effective customer referral (see my previous post), here's how to make referrals the core of your sales process, Read More

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Behaviorally Targeted Online Ads Get Better Reception than Contextual

Posted by ArmadaIG under Marketing
From http://www.marketingcharts.com 6200 days ago
Made Hot by: on September 23, 2007 6:28 pm

Online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising - with behavioral targeting (BT) outperf Read More