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Traditional advertising tactics fail on social networks

Avatar Posted by JohnH under Marketing
From http://www.bizreport.com 6290 days ago
Made Hot by: on September 20, 2007 12:47 am
New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it's affecting their return o Read More

Search Engine Optimization Tools, Tactics & Resource Center

Avatar Posted by ArmadaIG under Marketing
From http://www.wdfm.com 6287 days ago
Made Hot by: on September 19, 2007 11:46 pm
I thought this was a excellent list of SEO tools. I've learned a lot about my web site. Some of it not so good. Read More

How Banner Ads Affect Our Memory

Avatar Posted by JohnH under Marketing
From http://www.technologyreview.com 6289 days ago
Made Hot by: on September 19, 2007 9:09 pm
A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web Read More

Landing Page Optimization

Avatar Posted by ureach under Marketing
From http://www.marketingexperiments.com 6288 days ago
Made Hot by: on September 19, 2007 9:02 pm
How can you avoid sending conflicting messages about your value proposition and protect your landing pages from flow disruption? Professional markete Read More

Stark contrast in use of new media between b-to-b, b-to-c companies

Avatar Posted by JohnH under Marketing
From http://www.btobonline.com 6290 days ago
Made Hot by: on September 17, 2007 11:07 pm
While b-to-b and b-to-c marketers are both embracing new media platforms, there are some marked differences in their usage, goals and, perhaps most i Read More

Why You Should Embrace the New Social Media News Release

Avatar Posted by JohnH under Marketing
From http://www.searchengineguide.com 6289 days ago
Made Hot by: travelindiaa on September 17, 2007 11:04 pm
While the idea of two way communication terrifies some old-school PR execs, the revolution of social media has others salivating at the idea of engag Read More

Five rules of great referrals

Avatar Posted by ArmadaIG under Marketing
From http://blogs.bnet.com 6288 days ago
Made Hot by: kinanti on September 17, 2007 10:10 pm
This is the post you've been waiting for. Here are the five rules for getting referrals that generate sales: Read More

Engaged Internet users oblivious to banner ads

Avatar Posted by JohnH under Marketing
From http://www.bizreport.com 6292 days ago
Made Hot by: travelindiaa on September 17, 2007 1:47 pm
If it looks like an ad, flashes like an ad or is disguised as an ad your site visitors probably won't notice it, according to a new report on the old Read More

Online Advertisers Start to Think Locally

Avatar Posted by JohnH under Marketing
From http://www.emarketer.com 6291 days ago
Made Hot by: travelindiaa on September 17, 2007 1:47 pm
eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007. Read More

Deliverability Study: Email Sender Authentication Checks on the Rise

Avatar Posted by JohnH under Marketing
From http://www.marketingcharts.com 6291 days ago
Made Hot by: tiroberts on September 17, 2007 1:47 pm
A new email deliverability study signals an increasing reliance on the Sender Policy Framework (SPF) authentication method to determine whether the e Read More
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