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Podcasting tutorial: Social Media Examiner shows you how to create a podcast for your business to connect with your audience on a personal level. Read More

The SEM game has changed for the small business. In a Google Penguin world, it's all about genuine tactics that actually help people. Learn more about what your small business MUST keep in mind when working towards better search rankings. Read More

I am a huge fan of LinkedIn. I use it to connect with our clients as well as other thought leaders in the industry. One of my favorite aspects of the tool is the Answers section. Inquisitive by nature, over the past year I have asked and answered dozens of questions on topics related to web strateg Read More

Life is a game. And just like any game, life has cheat codes. Usually I won’t use cheat codes until after I beat the game, but when it comes to life, well by the time you “beat” it, I don’t Read More

"You probably get all kinds of advice telling you that you should repurpose your existing content. Just to be clear, content repurposing is taking one piece of your high quality content at a time, and then using multiple channels of distribution and strategic repurposing to spread that content in d Read More

Did you know that one successful blog post can help drive traffic to your other blog posts as well? If done correctly, you can lead readers from one post to another, using these methods. Read More

Many business bloggers try to market their products and services online without a clear plan of action. It's one of the biggest mistakes they can make. The following is a ten step plan for promoting a business blog and getting some real, measurable ROI. Read More

A recent study by Borrell Associates claims that digital local promotions are set to outpace digital advertising by 65% over the next four years to $80 billion, by 2017. In this year alone: local advertisers are set to spend 81% more on promotions than media-based advertising. Read More

Google would have us believe that SEO happens naturally, simply by writing and sharing great content. Those of us who have spent anytime in the SEO trenches, battling for search rankings...we laugh at the notion of natural search optimization. Read More