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Content creation and promotion is a required component of an SEO program today, since content is what ranks in the search engines and gets noticed and shared by target audience members. It helps to improve an inbound link portfolio and social signals. Read More

Have you ever wanted to send out a link request to thousands of people without being a spammer? Now you can, thanks to social media. Let’s look at the ways you can use great content + social media to establish trust, build an audience of bloggers who love to link out, get exposure for your link wor Read More

In Episode 25 of the Content Marketing Podcast, we talk about those numbers that haunt the content marketer -- number of e-newsletter subscribers, follower count, e-book download tally, etc. -- and how to keep them in perspective. Read More

The "secret" to writing seductive web copy is to follow a proven 6-step process. To get started you need to know exactly who you want to seduce...

How seductive are you?

I’m not a great seducer.

I don’t have a string of conquests to boast about. I’m no modern Cleopatra.

But as a markete Read More

If you are looking for information on what you should be doing to get your online business up and running and into profit, a good place to start would be how are you going to set up your sales funnel. Read More

You dont have to blog for long before you begin to spot some patterns in your work. Reaching this point, though, could be both a good and a bad sign. ... Read More

Here are five types of blog posts your audience will find useful and engaging as part of a content marketing campaign to get your brand and message seen by potential clients and customers. Read More

Are you an independent thinker?
Do you like to make up your own mind?

I like to see myself as a rebel. My ex-boss regularly accused me of insubordination. Read More

When marketing a business online, the focus is often on the tools. Often overlooked is the most important part - identifying your ideal client. Read More