A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender.
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Google allows marketers to bid demographically


From http://www.bizreport.com 5786 days ago
Made Hot by: on February 7, 2008 12:30 am
Test: mornings may be best for email marketing


From http://www.bizreport.com 5782 days ago
Made Hot by: on February 6, 2008 10:34 pm
Recently marketers tested the timing of email messages and found some interesting results. They found that emails sent in the morning performed nearly 10% better than emails sent in the afternoons.
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Online Marketers: Email Beats Search, Display Advertising


From http://www.marketingcharts.com 5793 days ago
Made Hot by: on January 26, 2008 8:32 pm
Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media's second annual survey of 2,000 online marketing professionals conducted in December '07. Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said Dat
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Consumers remain unhappy with business email


From http://www.bizreport.com 5799 days ago
Made Hot by: on January 21, 2008 12:30 am
Return Path's 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers.
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The real secret to ranking high in search engine results pages


From http://www.smallbusinesssem.com 5803 days ago
Made Hot by: on January 16, 2008 2:23 am
No, it's not adding Free Apple iPod to your site a thousand times. According to search engine optimization expert, Matt McGee, ranking high in SERPs can't be achieved overnight. Instead, it takes the commitment and patience to build what he calls the "SEO Success Pyramid." A great article for anyone beating their head against the Google wall.
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Video: SomethingStore.com - Creative Ideas Get Noticed


From http://www.jimkukral.com 5804 days ago
Made Hot by: on January 15, 2008 7:42 pm
Video showing a cool example of how creative ideas work online.
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How 30 minutes a day can result in 250 inbound links


From http://www.oldschoolseo.com 5804 days ago
Made Hot by: on January 14, 2008 9:58 pm
First, know that the 250 links will come over time - it's not a one time event. It is actually a pretty simple strategy and will have more benefits than just getting inbound links. I am referring to the practice of strategically commenting on blogs. Sure, it's been talked about, but the question is are you doing it? And if you are, are you doing i
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Solving Customers' Problems to Create Relationships by Mike Moran


From http://www.smallbusinessnewz.com 5807 days ago
Made Hot by: on January 13, 2008 10:42 pm
The Web is ushering in a new way of communicating with customers, but instead of the breathless hype of the old days designed to make one sale, we need to solve a customer's problem to create one relationship. If we truly help people, you can be sure that few of them will remember to buy from us. Unfortunately, more and more of our target markets
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Internet Marketing Resolutions: Don't Rest on Your Laurels in 2008


From http://chiefmarketer.com 5808 days ago
Made Hot by: on January 13, 2008 5:40 pm
This article covers ideas for Internet marketers to thrive in 2008... such as the new dynamics of search marketing, handling negative reviews, delivering utility, customer collaboration, and ideas for video marketing, widgets, apps, and other Web 2.0 marketing, etc.
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Better Conversion: Four ideas for improving your Web site by Jeffrey Eisenberg


From http://www.targetmarketingmag.com 5811 days ago
Made Hot by: on January 9, 2008 4:19 pm
Are you testing landing pages like a primate on steroids? Are you spinning wheels trying to unearth your next conversion rate boost? Here are four Web site areas that often are overlooked and misunderstood, and some suggestions on how you can improve them for better site conversion.
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