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If you look at your company’s financials, and the bottom line is not looking as strong as you’d like, you may need to rethink your brand before increasing your prices. Read More

You’re customers are now an audience with an audience of audiences and as a result, brands are no longer created, they’re co-created. Experience is everything. Design it…for every moment of truth…where they matter in each moment and collectively. Read More

Evaluators look closely at the main content of a web page along with other elements like navigation and advertisements to determine if it directly helps the page achieve its purpose. The main content should be the reason the page exists and its quality is important. Read More

A holistic approach to merchandising is key to ensuring ongoing growth for your store. Here are 10 retail merchandising tactics you can try this year. Read More

Seth Godin is probably talking about something much broader here. His post describes how to figure out if your work is meaningful. But if you'll read through this list of 10 questions, you'll likely realize each of them can also apply to your own business, product or service. We're guessing that al Read More

Do you want to write a book? Do you want to be a published author but do not know what, where, and how to get started? This is the perfect post for the going-to-be-first-time-authors. It clarifies your doubts and answers your questions. There is also a free video course for you to understand why an Read More

When you think of bakeries or other companies that create snack foods, you probably conjure images of sugary sweets and similar not-so-healthy options. But there’s a growing trend that has some small businesses creating healthier options when it comes to snack foods. Read More

Launching some new products before the year ends? There are some methods that you can use to launch that new line. Here are some of the best ones. Read More

There are many articles and experts who tell you what you should do, but few tell you what you should NOT do. By being more aware of these pitfalls, you can avoid them, and truly push your brand forward. Read More